Daemon Group

Tag Archives: YouTube

Share and Share aLike

Posted on27. Aug, 2012 by .


Social Media has fundamentally changed the manner in which we consume and share media and one of the biggest shifts is towards the consumption of video online. Internet video now accounts for 40% of consumer internet traffic and is predicted to rise to 62% by 2015 (Source; Reproductions). YouTube now serves 4 billion global online [...]

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London 2012 Social Media Games

Posted on26. Jun, 2012 by .


Despite social media existing before the 2008 Beijing Games, it was not as well established and the impacts of the growth across social networks has seen the 2012 London Games being slated as “the first social media Olympics” Not forgetting the millions around the globe, London is expecting close to 11 million visitors between July [...]

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Quality Lines

Posted on30. Mar, 2012 by .


Everyone loves a good cartoon. They pop up everywhere from magazines to ad campaigns, even tweeted around the world. But have you ever considered the work that goes into creating one? Check out this video of Anton Emdin (2011 Australian Cartoonist of the Year) scribbling at the Stanley Awards and you’ll see the talent and [...]

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Your mind is the scene of the meme

Posted on01. Nov, 2010 by .


Social media and the creativity of user generated content has forever changed the way we watch movies – take Inception, for example. Christopher Nolan’s latest is a hit with the internet, which has latched on to stills, quotes and even the theme music to make some truly hilarious content. You had better stop reading if [...]

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FIFA World Cup campaigns are kicking off

Posted on02. Jun, 2010 by .


Not a football fan? The creative ideas coming out of the huuuuge sponsorship dollars behind the FIFA World Cup should grab your interest, even if only for 30 seconds (despite the fact that none of the ads seem to be the standard 30 seconds!). I’ve got my eye on two at the moment – the [...]

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