Daemon Group

Tag Archives: You Tube

The top ten brands on Facebook

Posted on16. Feb, 2012 by .

0

Socialbakers have recently released new statistics on the top ten Facebook pages in Australia. Quiksilver tops the ‘top 10 brands by number of fans’, followed closely by Bubble O’Bill Ice Creams, UGG Australia and Coca-Cola Australia and rounding out the top five is BONDS. Engagement is a different story though – the companies topping the [...]

Continue Reading

Gender inequality in Social Media

Posted on05. Apr, 2011 by .

2

Social Media usage is predominantly female. Well almost. Linkedin and You Tube are used fairly evenly by men and women, but Facebook, Flickr, Twitter, et al are more commonly and regularly used by the fairer sex. Yes, you could argue that women are more personable and open communicators than men.  And indeed they probably are.  [...]

Continue Reading

Recruiting through Social Media

Posted on09. Sep, 2010 by .

2

According to the recent Jobvite Social Recruiting survey, over 73% of companies are using social media channels to support and/or augment their recruitment activity. Excluding the corporate blog, the top social media applications used by recruiters were: Linkedin          78.3% Facebook         54.6% Twitter            44.8% You Tube         13.7% MySpace        5.4% Jobvite’s survey draws from [...]

Continue Reading

What Online Reach Looks Like For Old Spice

Posted on16. Jul, 2010 by .

0

The last couple of days have been all about those Old Spice response videos. It’s being hailed as one of the most popular viral campaigns and it certainly seemed to spread at an astonishing rate across the online channels. The campaign, which stars The Most Interesting Man in the World 2.0 Isaiah Mustafa, launched back [...]

Continue Reading

Four ways to activate your employer brand to attract passive job seekers

Posted on07. Jul, 2010 by .

2

There are many ways to target passive candidates, but if you activate the power of your employer brand, you can become a magnet for the best talent. Knowing the drivers of your target audience is key. Fulfilling their information needs and giving them an opportunity to gain a greater experience of your organisation will give [...]

Continue Reading

Could You Tube be the death of sport on TV?

Posted on22. Jun, 2010 by .

4

Earlier this year, for the first time, You Tube carried a sports event live around the world.  Around 50 million people tuned in/logged on to live coverage of the Indian Premier League (IPL) with You Tube carrying all 60 games live. Sure, ESPN has carried live games on its website for a while as do [...]

Continue Reading

Don’t throw the baby out with the bathwater

Posted on02. Dec, 2009 by .

0

Agencies tend to like the invention of new. There’s nothing wrong with being innovative. In fact, it’s both commendable and desirable, and, in the majority of instances, needed. What they’re sometimes not very good at doing is acknowledging the value in existing work or work (gasp), that is not their own. So when it is [...]

Continue Reading


wordpress hit counter