Daemon Group

Tag Archives: valuing social media

Social Notworking

Posted on11. Mar, 2010 by .

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  Addressing employers fear that allowing social media at work will decrease productivity “If you worry about the internet effecting productivity, you’re worrying about people stealing pens from the stationery cupboard”. Bill Gates, Chairman, Microsoft Is lack of productivity due to social media really the issue employers are concerned with? Or is the fear born [...]

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Measuring and monitoring a social media campaign

Posted on13. Dec, 2009 by .

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Social Media is no different from any other marketing activity for business in that it needs to be tracked and measured to ensure value against objectives. What is different, is both the style of the communications and the plethora of tools available to complete this tracking – many of which are still to be proven [...]

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Lights out. Social Media on.

Posted on08. Dec, 2009 by .

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Correctly valuing and monetising social media engagement for clients that, unlike other media, can’t be switched on, or pre-programmed in quite the same way, is just one of the challenges specialist social media agencies face. Conversations with clients recently have often come back to numbers. Yes, numbers meaning prices, but more often, numbers as in [...]

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