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Tag Archives: twitter

Sport Teams Continue To Think Outside The Box

Posted on02. May, 2012 by .

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The Philadelphia Wings of the National Lacrosse League in North America recently made unconventional history when they became the first professional sports team to don jerseys displaying their Twitter handles on the back of them. The bold move to allow its players to replace their last names on the back of their jerseys with their [...]

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Social Media #fails

Posted on28. Feb, 2012 by .

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After exploring the many opportunities of Social Media last year, we kicked off 2012 by examining the dangers and ‘do-nots’ of different social media platforms. Throughout the seminar, we took a look at how some of the world’s largest brands stumbled and fumbled their way in the online space and learnt how you can rise where [...]

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Is Your Brand Leading The Way in Social Media?

Posted on03. Feb, 2012 by .

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Creating a successful brand in today’s information-overloaded social media landscape takes time, work, and believe it or not – courage. Brands that achieve success within the social space go beyond the boundaries of your typical online marketing strategies. Here are some tips on how to save your brand from becoming another face in the crowd. [...]

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What Does Your Online Reputation Say About You? Part 2

Posted on21. Jan, 2012 by .

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I recently wrote a blog entitled ‘What Does Your Online Reputation Say About You?’ I outlined how organisations are screening potential job candidates online and how managing your online reputation is as important as ever. In part two of this piece, I will focus on how employers evaluate online reputations as well as provide some [...]

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Social Media Enhancing Your Sporting Experience

Posted on03. Jan, 2012 by .

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Social media continues to evolve and change the landscape of the sporting industry. Information is now instantly accessible at the touch of a button. Through working within a social media agency, I have spent countless amounts of hours on Facebook and Twitter. What I enjoy most about these platforms is the instant, readily accessible information [...]

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Google+ brands = ?

Posted on09. Nov, 2011 by .

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This week Google launched Google+ Pages the entry point for brands and businesses.  The future of Google+ will be determined by how well  brands adopt the platform and at this point the initial reaction is underwhelming.  There are a couple of issues that Google will have to address as a priority before most organisations will [...]

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b2b use of Social Media

Posted on31. Oct, 2011 by .

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A recent study by GlobalWebIndex found that the Social Media channel has become the most important with regards influencing business decision making, moving ahead of the more traditional forms of b2b marketing.  In effect, this makes Social channels more effective than direct, calls, events, exhibitions and sponsorship. Their research also found that b2b decision makers [...]

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Sports And Social Media: The Fan/Athlete Relationship

Posted on19. Sep, 2011 by .

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As a massive sports enthusiast myself, I thought it would be interesting to examine the impact social media channels, in particular Twitter, has had on sport in today’s society. Sports and social media look a perfect match. Rarely does a topic such as sport inspire such passion and discussion amongst people. It offers us all [...]

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Athletes free to Tweet during 2012 Olympic Games

Posted on05. Sep, 2011 by .

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Australia’s London-bound athletes have been warned to use social media responsibly ahead of the 2012 Olympic Games. Athletes competing at the 2012 Olympic Games in London are free to tweet during the competition, the Olympic Committee said. During the 2010 Winter Olympics in Vancouver, athletes were confused over what they could and could not tweet. [...]

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Is Social Media Killing Our Relationships?

Posted on01. Sep, 2011 by .

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Lovers who are on the rocks are now airing issues in counselling sessions that have arisen from social media, chat rooms and dating websites. A recent online survey conducted by Relationships Australia discovered the internet is being turned into a battleground, with social networking sites such as Facebook becoming breeding grounds for jealousy, cheating, snooping [...]

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