Daemon Group

Tag Archives: strategy

Do you know how to use Pinterest?

Posted on27. Feb, 2012 by .


Pinterest is the fastest growing website of all time, having over 10 million users in 9 months. It’s an extremely viral community with 80% of images being ‘repined’ – which is like re-tweeting on Twitter. The visual sharing capabilities on social networks are becoming more important as Facebook introduces timeline for users (and eventually for pages), Google+ uses a [...]

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Six Tips from Social Media for Small Business

Posted on25. Aug, 2010 by .


Last night the Daemon TWO crew attended the sixth Digital Citizens event and this time around we were talking “Startups, small shops and bootstrappers: the real value in social media and digital PR for small business” A new venue and a new format saw higher audience participation and more questions which worked really well (despite [...]

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Don’t bank on complacency

Posted on19. May, 2010 by .


The following is an excerpt from ‘Blown to Bits’ a cautionary tale against complacency if ever there was one: In 1768, three Scots began publishing the earliest and most famous encyclopedia in the English speaking world.  They called it Encyclopedia Britannica.  In 1920, Sears, Roebuck and Company acquired Britannica and moved its headquarters to Chicago.  [...]

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6 reasons why you need to factor social media into your FY11 budget

Posted on17. May, 2010 by .


Further to my earlier blog post last week and the questions I’m being asked in regard to community management, I thought it would be good to look at one of the questions I have been asking as I meet marketers across Sydney. That is, how much have you allocated to your budget for social media [...]

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Your social media marketing success starts now

Posted on30. Apr, 2010 by .


Just getting started in social media? While the concept of trial and error is accepted and even encouraged as you consider which channel works best for your business, it doesn’t diminish the importance of first impressions. Here are three areas you need to get right first time and they’re non-negotiable.

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Who’s best placed to manage Social Media channels?

Posted on14. Apr, 2010 by .


If you have ever worked in a marketing department then there is a pretty good chance that you have worked with an agency or two in your time, but you might not have worked with one that managed your social media, or indeed knew much about social media as a channel. Your advertising agency most [...]

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Annual gratification

Posted on19. Jan, 2010 by .


I just received an update from slideshare.com on the 2009 activity through the Daemon Digital account and it is easy to see the appeal of sharing presentations when they provide the instant gratification of being able to track how many people view and like your work. The annual update adds icing and is a great [...]

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