Tag Archives: strategy
Posted on27. Feb, 2012 by Lucy Wilton.
Pinterest is the fastest growing website of all time, having over 10 million users in 9 months. It’s an extremely viral community with 80% of images being ‘repined’ – which is like re-tweeting on Twitter. The visual sharing capabilities on social networks are becoming more important as Facebook introduces timeline for users (and eventually for pages), Google+ uses a [...]
Posted on25. Aug, 2010 by Lachlan Hibbert-Wells.
Last night the Daemon TWO crew attended the sixth Digital Citizens event and this time around we were talking “Startups, small shops and bootstrappers: the real value in social media and digital PR for small business” A new venue and a new format saw higher audience participation and more questions which worked really well (despite [...]
Posted on19. May, 2010 by Richard Spencer.
The following is an excerpt from ‘Blown to Bits’ a cautionary tale against complacency if ever there was one: In 1768, three Scots began publishing the earliest and most famous encyclopedia in the English speaking world. They called it Encyclopedia Britannica. In 1920, Sears, Roebuck and Company acquired Britannica and moved its headquarters to Chicago. [...]
Posted on17. May, 2010 by Lachlan Hibbert-Wells.
Further to my earlier blog post last week and the questions I’m being asked in regard to community management, I thought it would be good to look at one of the questions I have been asking as I meet marketers across Sydney. That is, how much have you allocated to your budget for social media [...]
Posted on30. Apr, 2010 by Lachlan Hibbert-Wells.
Just getting started in social media? While the concept of trial and error is accepted and even encouraged as you consider which channel works best for your business, it doesn’t diminish the importance of first impressions. Here are three areas you need to get right first time and they’re non-negotiable.
Posted on14. Apr, 2010 by Richard Spencer.
If you have ever worked in a marketing department then there is a pretty good chance that you have worked with an agency or two in your time, but you might not have worked with one that managed your social media, or indeed knew much about social media as a channel. Your advertising agency most [...]
Posted on19. Jan, 2010 by daemongroup.
I just received an update from slideshare.com on the 2009 activity through the Daemon Digital account and it is easy to see the appeal of sharing presentations when they provide the instant gratification of being able to track how many people view and like your work. The annual update adds icing and is a great [...]