Daemon Group Blog

London 2012 Social Media Games

Posted on26. Jun, 2012 by Shane Brien.

Despite social media existing before the 2008 Beijing Games, it was not as well established and the impacts of the growth across social networks has seen the 2012 London Games being slated as “the first social media Olympics” Not forgetting the millions around the globe, London is expecting close to 11 million visitors between July [...]

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Social Media Enhancing Your Sporting Experience

Posted on03. Jan, 2012 by Shane Brien.

Social media continues to evolve and change the landscape of the sporting industry. Information is now instantly accessible at the touch of a button. Through working within a social media agency, I have spent countless amounts of hours on Facebook and Twitter. What I enjoy most about these platforms is the instant, readily accessible information [...]

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Sports And Social Media: The Fan/Athlete Relationship

Posted on19. Sep, 2011 by Shane Brien.

As a massive sports enthusiast myself, I thought it would be interesting to examine the impact social media channels, in particular Twitter, has had on sport in today’s society. Sports and social media look a perfect match. Rarely does a topic such as sport inspire such passion and discussion amongst people. It offers us all [...]

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Athletes, Tweets and Co.

Posted on29. Apr, 2011 by Shane Brien.

There has been no shortage of stories of athletes using Twitter and social media to further their ‘personal brand. Not all stories are bad though. This is why I thought it would be interesting to focus on those athletes who use social media, in particular Twitter, as a way to interact with their fans. Being [...]

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Elastoplast’s Debut in Social Media Connects Aussie Athletes and Weekend Warriors

Posted on31. Jan, 2011 by Cat Douglas.

Official sponsor of the Commonwealth Games, Elastoplast engages fans and heroes to share support for the Australian team. Competing with the likes of Qantas and Foxtel, Elastoplast, on a limited budget and six month campaign period, was in need of a unique way to connect with Australian public in order to promote their sponsorship as [...]

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The year ahead…

Posted on04. Jan, 2011 by Richard Spencer.

As another year begins here are some of the things you might want to plan for or plan around during the 2011th year of the Gregorian calendar: 2011 has been designated the International Year of Forests and the International Year of Chemistry by the United Nations and 2011 also marks 60 years since The United [...]

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Securing a place at the Games

Posted on30. Nov, 2010 by Shane Brien.

Don’t get me wrong, I loved every minute of the time I spent in India before and during the 2010 Commonwealth Games however the one question I have been asked the most upon my return is, “was the security as bad as it was made out to be?” In that instant a thousand thoughts go [...]

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Sports stars and social media

Posted on30. Jul, 2010 by Cat Douglas.

Who’d be a league star these days? They’re always in the press for something and most of it’s bad.

They’re treated like idiots (rightly or wrongly) and are constantly having to defend the entire game because of the actions of the minority.

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