Daemon Group

Tag Archives: social networking

What brands need to know about Facebook timeline

Posted on12. Mar, 2012 by .


Facebook users spend an average of 7.5 hours each month on Facebook – so it’s now more important than ever to ensure you are using the social network effectively. As the 30th March ticks down companies are (or should be) thinking how they are going to make the switch to Facebook timeline. Here are the new features and [...]

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Do you know how to use Pinterest?

Posted on27. Feb, 2012 by .


Pinterest is the fastest growing website of all time, having over 10 million users in 9 months. It’s an extremely viral community with 80% of images being ‘repined’ – which is like re-tweeting on Twitter. The visual sharing capabilities on social networks are becoming more important as Facebook introduces timeline for users (and eventually for pages), Google+ uses a [...]

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Google+ brands = ?

Posted on09. Nov, 2011 by .


This week Google launched Google+ Pages the entry point for brands and businesses.  The future of Google+ will be determined by how well  brands adopt the platform and at this point the initial reaction is underwhelming.  There are a couple of issues that Google will have to address as a priority before most organisations will [...]

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Foursquare to go full circle

Posted on24. May, 2010 by .


Foursquare is a strange beast. At first the competitive nature of the app, and my own competitiveness spurred me into checking in at every possible location I could. Mayorships were mounting. Badges were building. Life on Foursquare was good. A few weeks on, same thing everyday – I started to lose interest. Check-ins became less [...]

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6 reasons why you need to factor social media into your FY11 budget

Posted on17. May, 2010 by .


Further to my earlier blog post last week and the questions I’m being asked in regard to community management, I thought it would be good to look at one of the questions I have been asking as I meet marketers across Sydney. That is, how much have you allocated to your budget for social media [...]

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Your social media marketing success starts now

Posted on30. Apr, 2010 by .


Just getting started in social media? While the concept of trial and error is accepted and even encouraged as you consider which channel works best for your business, it doesn’t diminish the importance of first impressions. Here are three areas you need to get right first time and they’re non-negotiable.

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Don’t be afraid to go out on a limb. That’s where the fruit is.

Posted on27. Apr, 2010 by .


The title of this piece  is many early adopters’ approach to risk within the context of organisational use of Social Media. However, it is certainly not the majority view. Many organisations cite the risk of engaging with Social Media but how significant is that risk? Effective use of Social Media as a channel in any [...]

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Social Notworking

Posted on11. Mar, 2010 by .


  Addressing employers fear that allowing social media at work will decrease productivity “If you worry about the internet effecting productivity, you’re worrying about people stealing pens from the stationery cupboard”. Bill Gates, Chairman, Microsoft Is lack of productivity due to social media really the issue employers are concerned with? Or is the fear born [...]

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Lights out. Social Media on.

Posted on08. Dec, 2009 by .


Correctly valuing and monetising social media engagement for clients that, unlike other media, can’t be switched on, or pre-programmed in quite the same way, is just one of the challenges specialist social media agencies face. Conversations with clients recently have often come back to numbers. Yes, numbers meaning prices, but more often, numbers as in [...]

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