Daemon Group

Tag Archives: social media

Sport Teams Continue To Think Outside The Box

Posted on02. May, 2012 by .

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The Philadelphia Wings of the National Lacrosse League in North America recently made unconventional history when they became the first professional sports team to don jerseys displaying their Twitter handles on the back of them. The bold move to allow its players to replace their last names on the back of their jerseys with their [...]

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What brands need to know about Facebook timeline

Posted on12. Mar, 2012 by .

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Facebook users spend an average of 7.5 hours each month on Facebook – so it’s now more important than ever to ensure you are using the social network effectively. As the 30th March ticks down companies are (or should be) thinking how they are going to make the switch to Facebook timeline. Here are the new features and [...]

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Is the Guardian TVC the best ever?

Posted on02. Mar, 2012 by .

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Is the Guardian TVC the best ever? The Guardian (a national newspaper in the UK) has returned to TV for the first time in several decades. The Guardian has a history of creating ground breaking creative, which it has done under the positioning of ‘the whole picture’ for some time. The paper aired this TVC [...]

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Social Media #fails

Posted on28. Feb, 2012 by .

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After exploring the many opportunities of Social Media last year, we kicked off 2012 by examining the dangers and ‘do-nots’ of different social media platforms. Throughout the seminar, we took a look at how some of the world’s largest brands stumbled and fumbled their way in the online space and learnt how you can rise where [...]

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Do you know how to use Pinterest?

Posted on27. Feb, 2012 by .

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Pinterest is the fastest growing website of all time, having over 10 million users in 9 months. It’s an extremely viral community with 80% of images being ‘repined’ – which is like re-tweeting on Twitter. The visual sharing capabilities on social networks are becoming more important as Facebook introduces timeline for users (and eventually for pages), Google+ uses a [...]

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The top ten brands on Facebook

Posted on16. Feb, 2012 by .

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Socialbakers have recently released new statistics on the top ten Facebook pages in Australia. Quiksilver tops the ‘top 10 brands by number of fans’, followed closely by Bubble O’Bill Ice Creams, UGG Australia and Coca-Cola Australia and rounding out the top five is BONDS. Engagement is a different story though – the companies topping the [...]

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Is Your Brand Leading The Way in Social Media?

Posted on03. Feb, 2012 by .

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Creating a successful brand in today’s information-overloaded social media landscape takes time, work, and believe it or not – courage. Brands that achieve success within the social space go beyond the boundaries of your typical online marketing strategies. Here are some tips on how to save your brand from becoming another face in the crowd. [...]

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Don’t sign up for Google+…yet!

Posted on01. Feb, 2012 by .

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Is Google+ is ‘a bit like Facebook’? The following link is to an opinion piece written for Adnews looking at the relative merits of Google+ and whether brands should engage now, later or not at all. www.adnews.com.au/adnews/opinion-brands-don-t-sign-up-for-google-yet Also, the following link is to an interesting and alternative view from Mike Zeederberg http://ht.ly/8NDoW Certainly an opportunity [...]

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What Does Your Online Reputation Say About You? Part 2

Posted on21. Jan, 2012 by .

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I recently wrote a blog entitled ‘What Does Your Online Reputation Say About You?’ I outlined how organisations are screening potential job candidates online and how managing your online reputation is as important as ever. In part two of this piece, I will focus on how employers evaluate online reputations as well as provide some [...]

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What Does Your Online Reputation Say About You?

Posted on16. Jan, 2012 by .

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Like it or not, you are a brand. People take what you put out as your persona and create a perception of whom you are, and what you mean to them. We may not like the idea that people “judge a book by its cover”, but we do this all the time, its human nature. [...]

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