Tag Archives: social media
Posted on09. Nov, 2012 by Shane Brien.
Back in 1996 Bill Gates coined the phrase “content is king”, and ever since pundits of the digital era have recited it, dissected it, argued about it or agreed on it. At the heart of any company’s social media strategy lies content — engaging, inquisitive and topical content. To this day there are many brands involved in [...]
Posted on12. Oct, 2012 by Shane Brien.
The goal on LinkedIn is to establish your professional reputation within your field. The key to this goal is building a network of professionals through strong connections. Like many forms of networking, the most important aspect is the quality of your connections – as opposed to the quantity. How can you network and build quality [...]
Posted on24. Sep, 2012 by Shane Brien.
Thinner, lighter and faster: Apple’s latest-generation smartphone, was unveiled in Australia last Friday. Apple told us that it notched two million pre-orders in the first 24 hours, more than twice as many as that recorded for the iPhone 4S last year and over three times the iPhone 4′s figures. Personally, getting my hands on one [...]
Posted on20. Sep, 2012 by Shane Brien.
Following in the footsteps of Facebook and Google+, Twitter has introduced a redesign that lets you customise your profile with a “header photo.” The header photo is different from your Twitter profile picture, which appears inline when you send a tweet. Your profile picture is an icon; the header photo is a background image. Once uploaded, the header photo image is [...]
Posted on17. Sep, 2012 by Richard Spencer.
Facebook’s widely anticipated job portal will launch on the back of their successful joint foray into job advertising with the US Department of Labor. If recruitment focussed sites like LinkedIn, Seek and Monster aren’t worried, they should be. A strong push into classified advertising, starting with jobs, is a logical play for Facebook and one [...]
Posted on05. Sep, 2012 by Shane Brien.
Facebook is not restricted to only connecting with family and friends. If you arm yourself with sufficient knowledge, it has the very real potential to take your business to the next level. Facebook is an excellent platform which provides you with the opportunity to connect with over 750 million registered users who have similar interests. [...]
Posted on27. Aug, 2012 by Richard Spencer.
Social Media has fundamentally changed the manner in which we consume and share media and one of the biggest shifts is towards the consumption of video online. Internet video now accounts for 40% of consumer internet traffic and is predicted to rise to 62% by 2015 (Source; Reproductions). YouTube now serves 4 billion global online [...]
Posted on04. Aug, 2012 by Richard Spencer.
The latest social innovation, Social Gifting, arrived in Australia this week with the launch of Wrapp. Founded in Sweden last year, Wrapp allows users to give their Facebook friends gift cards valid at a wide range of local retailers. Some of the foundation retail partners in Australia include Roses Only, La Senza, Lorna Jane, Mossimo [...]
Posted on26. Jun, 2012 by Lucie May.
You may have realised some time ago that Facebook automatically assigned you a facebook.com email address – which just sends your emails through to Messages – but chances are you’ve never used it. Instead, most of us display our own preferred address on our profile so that friends (or rich Nigerian princes, depending on your [...]
Posted on26. Jun, 2012 by Shane Brien.
Despite social media existing before the 2008 Beijing Games, it was not as well established and the impacts of the growth across social networks has seen the 2012 London Games being slated as “the first social media Olympics” Not forgetting the millions around the globe, London is expecting close to 11 million visitors between July [...]