Daemon Group Blog

What brands need to know about Facebook timeline

Posted on12. Mar, 2012 by Lucy Wilton.

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Facebook users spend an average of 7.5 hours each month on Facebook – so it’s now more important than ever to ensure you are using the social network effectively. As the 30th March ticks down companies are (or should be) thinking how they are going to make the switch to Facebook timeline. Here are the new features and [...]

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6 reasons why you need to factor social media into your FY11 budget

Posted on17. May, 2010 by Lachlan Hibbert-Wells.

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Further to my earlier blog post last week and the questions I’m being asked in regard to community management, I thought it would be good to look at one of the questions I have been asking as I meet marketers across Sydney. That is, how much have you allocated to your budget for social media [...]

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Measuring and monitoring a social media campaign

Posted on13. Dec, 2009 by daemongroup.

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Social Media is no different from any other marketing activity for business in that it needs to be tracked and measured to ensure value against objectives. What is different, is both the style of the communications and the plethora of tools available to complete this tracking – many of which are still to be proven [...]