Daemon Group

Tag Archives: Rugby League

How The NRL Are Breaking Ground In The Digital Space

Posted on28. Sep, 2011 by .


The NRL continued to set the pace within the digital space in 2011. Recently breaking new ground with the launch of the first official finals iPad App for a major Australian football code as well as becoming the first sport to launch its club iPhone Apps in Australia with over 90,000 downloads to date. Featuring [...]

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Posted on31. May, 2011 by .


The ugly side of Social Media was exposed last week when National Rugby League team, the West Tigers, found themselves embroiled in a Twitter storm. The rumors involved two teammates Bryce Gibbs and Benji Marshall, who were allegedly involved in a scuffle during a routine training session. Last Thursday was when all the alleged off [...]

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Athletes, Tweets and Co.

Posted on29. Apr, 2011 by .


There has been no shortage of stories of athletes using Twitter and social media to further their ‘personal brand. Not all stories are bad though. This is why I thought it would be interesting to focus on those athletes who use social media, in particular Twitter, as a way to interact with their fans. Being [...]

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