Daemon Group

Tag Archives: Marketing

Share and Share aLike

Posted on27. Aug, 2012 by .


Social Media has fundamentally changed the manner in which we consume and share media and one of the biggest shifts is towards the consumption of video online. Internet video now accounts for 40% of consumer internet traffic and is predicted to rise to 62% by 2015 (Source; Reproductions). YouTube now serves 4 billion global online [...]

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What brands need to know about Facebook timeline

Posted on12. Mar, 2012 by .


Facebook users spend an average of 7.5 hours each month on Facebook – so it’s now more important than ever to ensure you are using the social network effectively. As the 30th March ticks down companies are (or should be) thinking how they are going to make the switch to Facebook timeline. Here are the new features and [...]

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Meet the Daemon Team – Lucie May

Posted on26. Oct, 2010 by .


We’re back with a new team member for you to meet! Daemon Jam have recently acquired a real life Lexi Space Ninja with the arrival of Lucie May. She came highly recommended by Daemon’s super creative Kylie McIntyre (which was our first concern). Luckily Lucie has fit right into the Daemon family and adds to the [...]

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Don’t bank on complacency

Posted on19. May, 2010 by .


The following is an excerpt from ‘Blown to Bits’ a cautionary tale against complacency if ever there was one: In 1768, three Scots began publishing the earliest and most famous encyclopedia in the English speaking world.  They called it Encyclopedia Britannica.  In 1920, Sears, Roebuck and Company acquired Britannica and moved its headquarters to Chicago.  [...]

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If you engage – get active, stay engaged and get the right people

Posted on10. May, 2010 by .


Over the last few months, I’ve met with a bunch of marketers all looking at how they can approach social media, it’s been an exciting time! Many have asked the question on community management, and how important is it? I refer you to a blog by my colleague Mandi Bateson, where she summarised the Qantas [...]

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the immutable laws of social marketing

Posted on27. Apr, 2010 by .


Just google “social media rules” and you get 34,500,000 results.  A lot has been said and discussed about the rules of new media. At the end of the day our purpose hasn’t changed.  We remain marketers and now we have a maturing channel, a maturing opportunity to harness the conversations that are occurring every second [...]

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It’s always the little things in life…

Posted on22. Oct, 2009 by .


…and here are two great examples. Firstly the Ogori Café in Chiba, Japan, where instead of getting your order, you receive the order of the person in front of you instead. A really simple and fun idea that allows you to surprise and treat the next person in line. Love this, such a good idea [...]

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