Daemon Group

Tag Archives: Linkedin

Is Your Brand Leading The Way in Social Media?

Posted on03. Feb, 2012 by .

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Creating a successful brand in today’s information-overloaded social media landscape takes time, work, and believe it or not – courage. Brands that achieve success within the social space go beyond the boundaries of your typical online marketing strategies. Here are some tips on how to save your brand from becoming another face in the crowd. [...]

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What Does Your Online Reputation Say About You? Part 2

Posted on21. Jan, 2012 by .

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I recently wrote a blog entitled ‘What Does Your Online Reputation Say About You?’ I outlined how organisations are screening potential job candidates online and how managing your online reputation is as important as ever. In part two of this piece, I will focus on how employers evaluate online reputations as well as provide some [...]

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Not as LinkedIn as he thought!

Posted on09. Nov, 2011 by .

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One of the moot points surrounding the juxtaposition of business and personal use of LinkedIn has been at least partly decided (or arguably complicated) by a recent decision from the High Court in the UK. A former consultant of the recruitment firm Hays left the business and started his own agency.  Thus far, not an [...]

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Free lunchtime seminar – Getting LinkedIn

Posted on25. Jul, 2011 by .

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LinkedIn now has 100 million members around the world, of which 2 million are Australian.  LinkedIn is undoubtedly the largest database of professionals in the country and an exceptional resource for recruiters, consultants and marketers targeting a professional audience. Our next free lunchtime seminar on 17 August focuses on how to use Linkedin to your [...]

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Gender inequality in Social Media

Posted on05. Apr, 2011 by .

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Social Media usage is predominantly female. Well almost. Linkedin and You Tube are used fairly evenly by men and women, but Facebook, Flickr, Twitter, et al are more commonly and regularly used by the fairer sex. Yes, you could argue that women are more personable and open communicators than men.  And indeed they probably are.  [...]

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LinkedIn Company Pages – a new era for B2B social media?

Posted on04. Nov, 2010 by .

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It’s still in Beta but I’m going to go out on a limb and say the LinkedIn Company Pages are going to revolutionise where this channel sits in the social media hierarchy globally. With rapid growth – let me contextualise rapid for you: In 2003, LinkedIn gained 1 million members in 477 days. In 2010? 1 million [...]

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Managing your digital footprint: social media vs Google

Posted on05. May, 2010 by .

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WARNING: EXPLICIT SELF PROMOTION What started as an honest post to fill in some information gaps turned into blatant image management on my part when using my own digital footprint as the guinea pig. By way of explanation it’s easier with my name as it isn’t the most common – that can be a benefit [...]

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Yes, Australians are great at adopting new technologies

Posted on20. Apr, 2010 by .

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In a recent post Tom Pitney answered the question “Are Australians slow adaptors to new technologies?” with “Australian Businesses are generally slower than most US or European countries to evolve to social and technological change.” As the answer to the question posed, I disagree. Australians are great at adopting new technologies. You only have to [...]

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attention businesses – be careful what you wish for

Posted on06. Apr, 2010 by .

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The news of a service released by Teneros in the US last week has driven new demand into the need to manage one’s online reputation rigorously. The service makes it easier for companies to keep an eye on their employees’ social media activities on Facebook and Twitter (soon be rolled out to many more social [...]

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