Tag Archives: Linkedin
Posted on09. Nov, 2012 by Shane Brien.
Back in 1996 Bill Gates coined the phrase “content is king”, and ever since pundits of the digital era have recited it, dissected it, argued about it or agreed on it. At the heart of any company’s social media strategy lies content — engaging, inquisitive and topical content. To this day there are many brands involved in [...]
Posted on12. Oct, 2012 by Shane Brien.
The goal on LinkedIn is to establish your professional reputation within your field. The key to this goal is building a network of professionals through strong connections. Like many forms of networking, the most important aspect is the quality of your connections – as opposed to the quantity. How can you network and build quality [...]
Posted on17. Sep, 2012 by Richard Spencer.
Facebook’s widely anticipated job portal will launch on the back of their successful joint foray into job advertising with the US Department of Labor. If recruitment focussed sites like LinkedIn, Seek and Monster aren’t worried, they should be. A strong push into classified advertising, starting with jobs, is a logical play for Facebook and one [...]
Posted on02. Jul, 2012 by Lucie May.
Over the last three years, users of both Twitter and LinkedIn have benefited from a partnership between the two. After linking your accounts, either all or selected tweets could automatically appear on your LinkedIn feed, allowing you to easily integrate your content across both platforms. However it’s been announced that this has come to an [...]
Posted on06. Jun, 2012 by Shane Brien.
Being social isn’t just liking a page. As a fan of social networks, many people use a multitude of different accounts over various different platforms each day; Facebook, Twitter, WordPress, LinkedIn and Pinterest to name a few. Frequent network users know these social networking platforms, but there are many out there, although have many users [...]
Posted on03. Feb, 2012 by Shane Brien.
Creating a successful brand in today’s information-overloaded social media landscape takes time, work, and believe it or not – courage. Brands that achieve success within the social space go beyond the boundaries of your typical online marketing strategies. Here are some tips on how to save your brand from becoming another face in the crowd. [...]
Posted on21. Jan, 2012 by Shane Brien.
I recently wrote a blog entitled ‘What Does Your Online Reputation Say About You?’ I outlined how organisations are screening potential job candidates online and how managing your online reputation is as important as ever. In part two of this piece, I will focus on how employers evaluate online reputations as well as provide some [...]
Posted on09. Nov, 2011 by Richard Spencer.
One of the moot points surrounding the juxtaposition of business and personal use of LinkedIn has been at least partly decided (or arguably complicated) by a recent decision from the High Court in the UK. A former consultant of the recruitment firm Hays left the business and started his own agency. Thus far, not an [...]
Posted on25. Jul, 2011 by Richard Spencer.
LinkedIn now has 100 million members around the world, of which 2 million are Australian. LinkedIn is undoubtedly the largest database of professionals in the country and an exceptional resource for recruiters, consultants and marketers targeting a professional audience. Our next free lunchtime seminar on 17 August focuses on how to use Linkedin to your [...]
Posted on05. Apr, 2011 by Richard Spencer.
Social Media usage is predominantly female. Well almost. Linkedin and You Tube are used fairly evenly by men and women, but Facebook, Flickr, Twitter, et al are more commonly and regularly used by the fairer sex. Yes, you could argue that women are more personable and open communicators than men. And indeed they probably are. [...]