Daemon Group Blog

Sport Teams Continue To Think Outside The Box

Posted on02. May, 2012 by Shane Brien.

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The Philadelphia Wings of the National Lacrosse League in North America recently made unconventional history when they became the first professional sports team to don jerseys displaying their Twitter handles on the back of them. The bold move to allow its players to replace their last names on the back of their jerseys with their [...]

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Still Time For This Sleeping Giant To Awake

Posted on12. Oct, 2011 by Shane Brien.

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As reported by the FFA, expenditure on advertising has plummeted from $5m in the A-League’s first season to approximately $2 million this season. This reduction in advertising spending could be seen as having a high correlation with the reduction in crowds. To ensure continued survival and success, the FFA need to dig deep into its [...]

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Athletes, Tweets and Co.

Posted on29. Apr, 2011 by Shane Brien.

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There has been no shortage of stories of athletes using Twitter and social media to further their ‘personal brand. Not all stories are bad though. This is why I thought it would be interesting to focus on those athletes who use social media, in particular Twitter, as a way to interact with their fans. Being [...]