Tag Archives: Facebook
F-commerce, who’s doing it?
Posted on02. May, 2011 by SarahPea.
Commerce through Facebook (or f-commerce as it’s being referred to as) is getting some very exciting traction. Mostly in the US, it’s true, but who’s it for and how can it work in Australia? There are a range of Facebook pages using the social commerce approach. Everyone from musicians to retailers to sports leagues are [...]
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Gender inequality in Social Media
Posted on05. Apr, 2011 by Richard Spencer.
Social Media usage is predominantly female. Well almost. Linkedin and You Tube are used fairly evenly by men and women, but Facebook, Flickr, Twitter, et al are more commonly and regularly used by the fairer sex. Yes, you could argue that women are more personable and open communicators than men. And indeed they probably are. [...]
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A piece of the puzzle.
Posted on01. Mar, 2011 by Shane Brien.
Just because your company has a profile or two on some of the popular social media networks doesn’t necessarily mean you’re social media push will reward you. The key is to maximize the management of your accounts and below I will outline how to go about this. Different brands have different approaches to managing their [...]
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Facebook security – quick update
Posted on31. Jan, 2011 by Cat Douglas.
Facebook may be cool, but you should still be careful with your security. Facebook has finally introduced HTTPS support (basically a better, safer way of encrypting the data you send to and from the site, especially important if you ever use Facebook via wifi.) and we encourage all of you to change your settings to use the [...]
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Three things to know before entering social media in 2011
Posted on05. Jan, 2011 by Shane Brien.
Social media can be a great tool to expand your business and reach a broader audience. With over 10 million users on Facebook and approximately 2.5 million on Twitter in Australia alone, taking those first tentative steps can be scary. Below are the first few things you need to do to get in the game. [...]
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The year ahead…
Posted on04. Jan, 2011 by Richard Spencer.
As another year begins here are some of the things you might want to plan for or plan around during the 2011th year of the Gregorian calendar: 2011 has been designated the International Year of Forests and the International Year of Chemistry by the United Nations and 2011 also marks 60 years since The United [...]
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Keeping in touch
Posted on09. Dec, 2010 by Richard Spencer.
More than 540 million people are active users of Facebook and 70% of them live outside the US. On average they connect to 60 pages, groups or events and create 70 pieces of content which they share with their 170 friends. When asked what they want to use social networks for, 74.3% of them want [...]
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Music (and Social Media)
Posted on01. Dec, 2010 by Daryl.
Digital music file sharing has been around for some time – first there were IRC chat channels followed by Napster and later ‘peer to peer’ (P2P) file sharing clients. The impact of this on the music industry is obvious, but with current trends and the increasingly popular use of social media, it may not necessarily [...]
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It’s past time for a social media policy
Posted on18. Nov, 2010 by Richard Spencer.
According to recent research from the US, 45% of hiring managers admit to having searched a social media application for information about a potential recruit and that interestingly, 35% of these had found a reason not to offer the person a job based on evidence they found during their search. It’s a brave new world [...]
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Social Media on trial
Posted on15. Nov, 2010 by Richard Spencer.
According to Computerworld as reported in The Week, over half of US organisations’ have banned the use of Twitter and Facebook in the office. I assume this means that they have banned their use through the corporate network as limiting use on smart phones would be more difficult; however, it continues the trend of organisation’s [...]
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