Daemon Group

Tag Archives: Facebook

Is Your Brand Leading The Way in Social Media?

Posted on03. Feb, 2012 by .

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Creating a successful brand in today’s information-overloaded social media landscape takes time, work, and believe it or not – courage. Brands that achieve success within the social space go beyond the boundaries of your typical online marketing strategies. Here are some tips on how to save your brand from becoming another face in the crowd. [...]

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Don’t sign up for Google+…yet!

Posted on01. Feb, 2012 by .

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Is Google+ is ‘a bit like Facebook’? The following link is to an opinion piece written for Adnews looking at the relative merits of Google+ and whether brands should engage now, later or not at all. www.adnews.com.au/adnews/opinion-brands-don-t-sign-up-for-google-yet Also, the following link is to an interesting and alternative view from Mike Zeederberg http://ht.ly/8NDoW Certainly an opportunity [...]

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What Does Your Online Reputation Say About You? Part 2

Posted on21. Jan, 2012 by .

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I recently wrote a blog entitled ‘What Does Your Online Reputation Say About You?’ I outlined how organisations are screening potential job candidates online and how managing your online reputation is as important as ever. In part two of this piece, I will focus on how employers evaluate online reputations as well as provide some [...]

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Social Media Enhancing Your Sporting Experience

Posted on03. Jan, 2012 by .

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Social media continues to evolve and change the landscape of the sporting industry. Information is now instantly accessible at the touch of a button. Through working within a social media agency, I have spent countless amounts of hours on Facebook and Twitter. What I enjoy most about these platforms is the instant, readily accessible information [...]

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Google+ brands = ?

Posted on09. Nov, 2011 by .

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This week Google launched Google+ Pages the entry point for brands and businesses.  The future of Google+ will be determined by how well  brands adopt the platform and at this point the initial reaction is underwhelming.  There are a couple of issues that Google will have to address as a priority before most organisations will [...]

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b2b use of Social Media

Posted on31. Oct, 2011 by .

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A recent study by GlobalWebIndex found that the Social Media channel has become the most important with regards influencing business decision making, moving ahead of the more traditional forms of b2b marketing.  In effect, this makes Social channels more effective than direct, calls, events, exhibitions and sponsorship. Their research also found that b2b decision makers [...]

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Is Social Media Killing Our Relationships?

Posted on01. Sep, 2011 by .

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Lovers who are on the rocks are now airing issues in counselling sessions that have arisen from social media, chat rooms and dating websites. A recent online survey conducted by Relationships Australia discovered the internet is being turned into a battleground, with social networking sites such as Facebook becoming breeding grounds for jealousy, cheating, snooping [...]

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F-commerce, who’s doing it?

Posted on02. May, 2011 by .

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Commerce through Facebook (or f-commerce as it’s being referred to as) is getting some very exciting traction. Mostly in the US, it’s true, but who’s it for and how can it work in Australia? There are a range of Facebook pages using the social commerce approach. Everyone from musicians to retailers to sports leagues are [...]

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Gender inequality in Social Media

Posted on05. Apr, 2011 by .

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Social Media usage is predominantly female. Well almost. Linkedin and You Tube are used fairly evenly by men and women, but Facebook, Flickr, Twitter, et al are more commonly and regularly used by the fairer sex. Yes, you could argue that women are more personable and open communicators than men.  And indeed they probably are.  [...]

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A piece of the puzzle.

Posted on01. Mar, 2011 by .

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Just because your company has a profile or two on some of the popular social media networks doesn’t necessarily mean you’re social media push will reward you. The key is to maximize the management of your accounts and below I will outline how to go about this. Different brands have different approaches to managing their [...]

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