Daemon Group

Tag Archives: employer brand

Do you know how to use Pinterest?

Posted on27. Feb, 2012 by .

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Pinterest is the fastest growing website of all time, having over 10 million users in 9 months. It’s an extremely viral community with 80% of images being ‘repined’ – which is like re-tweeting on Twitter. The visual sharing capabilities on social networks are becoming more important as Facebook introduces timeline for users (and eventually for pages), Google+ uses a [...]

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What price inequality?

Posted on07. Mar, 2011 by .

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There are a large number of factors which impact upon employing organisations in Australia.  The ageing population, changing participation rates, and observations about the propensity of young people to career development and the predominance of Generation Y in key recruiting demographics are critical external factors.  And there can be little doubt that the Australian population [...]

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Four ways to activate your employer brand to attract passive job seekers

Posted on07. Jul, 2010 by .

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There are many ways to target passive candidates, but if you activate the power of your employer brand, you can become a magnet for the best talent. Knowing the drivers of your target audience is key. Fulfilling their information needs and giving them an opportunity to gain a greater experience of your organisation will give [...]

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BEWARE: your corporate brand can get HR in hot water

Posted on05. Jul, 2010 by .

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Where do you draw the line between your corporate brand and your employer brand? And if you use sex to sell products and services, are you blurring the lines even further? The Transport Workers Union (TWU) is defending five workers for unfair dismissal by Virgin Blue for sharing pornographic imagery on company computers. Part of [...]

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Employees past but should not be forgotten: Five reasons to create an alumni network

Posted on30. Jun, 2010 by .

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Your employees – past, present and future – all have the power to positively or negatively impact your employer brand. But does your employer brand engage each of these key audiences? Organisations are very focused on the engagement and retention of their ‘employees present’. Having a happy work place means a more productive work place [...]

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Passive job hunting: a contradiction in terms

Posted on26. May, 2010 by .

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I was interviewed recently about the pros and cons of passive job hunting. But it got me thinking because “passive job hunting” is actually a contradiction in terms – it’s tough to passively hunt. But that’s fine as it’s not actually you, the candidate, who is doing the hunting, its prospective employers who are hunting [...]

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Managing your digital footprint: social media vs Google

Posted on05. May, 2010 by .

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WARNING: EXPLICIT SELF PROMOTION What started as an honest post to fill in some information gaps turned into blatant image management on my part when using my own digital footprint as the guinea pig. By way of explanation it’s easier with my name as it isn’t the most common – that can be a benefit [...]

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Godfreys: cleaning up their act

Posted on30. Apr, 2010 by .

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Godfreys is well known as the largest specialist cleaning services retailer in Australasia. Having such a strong consumer brand that is built on their long heritage creates a unique employer brand challenge due to preconceived ideas that needed to be overcome. How do you attract candidates with the right cultural fit to sell specialist cleaning [...]

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RAHC: A rare opportunity to build a unique brand

Posted on13. Apr, 2010 by .

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It’s not often you get the chance to develop a new brand and, even rarer, one that takes you to the heart of Australia. Our challenge was to build a brand that would be effective in communicating an unique opportunity to a difficult to reach audience whilst establishing credibility for an unknown agency. The client [...]

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