Tag Archives: employees
Posted on03. Feb, 2012 by Shane Brien.
Creating a successful brand in today’s information-overloaded social media landscape takes time, work, and believe it or not – courage. Brands that achieve success within the social space go beyond the boundaries of your typical online marketing strategies. Here are some tips on how to save your brand from becoming another face in the crowd. [...]
Posted on09. Dec, 2010 by Richard Spencer.
More than 540 million people are active users of Facebook and 70% of them live outside the US. On average they connect to 60 pages, groups or events and create 70 pieces of content which they share with their 170 friends. When asked what they want to use social networks for, 74.3% of them want [...]
Posted on30. Sep, 2010 by Cat Douglas.
Groundbreaking technology, award winning designs and old fashioned customer service. That’s the recipe that seems to be proving a success for design and engineering giants, Dyson. Not only have Dyson developed vacuum technology that was, and continues to remain, at the cutting edge of the industry, their expansion into fans and hand dryers has [...]
Posted on31. Aug, 2010 by Paul Bowker.
If you’re a morning person, have you got a jump on those that do their best work as the day wears on? The world seems to be skewed to people being at their most effective in the morning. This starts from day-care, schooling and continues through into corporate life. There are some exceptions; hospitality, healthcare, [...]
Posted on26. Aug, 2010 by Richard Spencer.
Hypothesising, as many have done before, on the nature of an employee’s state with regards job seeking gets me to three very generic types, namely: actively looking; not looking (but open to offers of course, who isn’t?), and; those who are about to retire and therefore not interested at all, but thanks very much for [...]
Posted on07. Jul, 2010 by nat cagilaba.
There are many ways to target passive candidates, but if you activate the power of your employer brand, you can become a magnet for the best talent. Knowing the drivers of your target audience is key. Fulfilling their information needs and giving them an opportunity to gain a greater experience of your organisation will give [...]
Posted on05. Jul, 2010 by nat cagilaba.
Where do you draw the line between your corporate brand and your employer brand? And if you use sex to sell products and services, are you blurring the lines even further? The Transport Workers Union (TWU) is defending five workers for unfair dismissal by Virgin Blue for sharing pornographic imagery on company computers. Part of [...]
Posted on30. Jun, 2010 by nat cagilaba.
Your employees – past, present and future – all have the power to positively or negatively impact your employer brand. But does your employer brand engage each of these key audiences? Organisations are very focused on the engagement and retention of their ‘employees present’. Having a happy work place means a more productive work place [...]
Posted on26. May, 2010 by nat cagilaba.
I was interviewed recently about the pros and cons of passive job hunting. But it got me thinking because “passive job hunting” is actually a contradiction in terms – it’s tough to passively hunt. But that’s fine as it’s not actually you, the candidate, who is doing the hunting, its prospective employers who are hunting [...]
Posted on30. Apr, 2010 by nat cagilaba.
Godfreys is well known as the largest specialist cleaning services retailer in Australasia. Having such a strong consumer brand that is built on their long heritage creates a unique employer brand challenge due to preconceived ideas that needed to be overcome. How do you attract candidates with the right cultural fit to sell specialist cleaning [...]