Daemon Group

Tag Archives: digital strategy

6 reasons why you need to factor social media into your FY11 budget

Posted on17. May, 2010 by .

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Further to my earlier blog post last week and the questions I’m being asked in regard to community management, I thought it would be good to look at one of the questions I have been asking as I meet marketers across Sydney. That is, how much have you allocated to your budget for social media [...]

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Yes, Australians are great at adopting new technologies

Posted on20. Apr, 2010 by .

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In a recent post Tom Pitney answered the question “Are Australians slow adaptors to new technologies?” with “Australian Businesses are generally slower than most US or European countries to evolve to social and technological change.” As the answer to the question posed, I disagree. Australians are great at adopting new technologies. You only have to [...]

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Don’t throw the baby out with the bathwater

Posted on02. Dec, 2009 by .

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Agencies tend to like the invention of new. There’s nothing wrong with being innovative. In fact, it’s both commendable and desirable, and, in the majority of instances, needed. What they’re sometimes not very good at doing is acknowledging the value in existing work or work (gasp), that is not their own. So when it is [...]

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Social Media promotion of ‘The Hangover’

Posted on20. Nov, 2009 by .

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Daemon Digital is helping to promote the Warner Home Video Blu-ray, DVD and On Demand release of the hit film, The Hangover. The campaign, which launched at the start of November, employs a highly targeted social media strategy to encourage people to interact with the film and its characters and ignite interest in the home [...]

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