Daemon Group Blog

Fear of Social Media: See no evil

Posted on27. May, 2010 by Lachlan Hibbert-Wells.

What’s stopping you from including social media in your marketing plan? Is it a fear of the unknown? Many companies often react this way. It’s a common human reaction to things that are considered new or unfamiliar. Moving your brand into a space that enables direct conversation and engagement with your consumers can be a [...]

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Communities: to build or not to build

Posted on20. Mar, 2010 by Lachlan Hibbert-Wells.

Last week the Daemon Digital team attended ad:tech Sydney, a two day conference covering all things digital including advertising, PR, communications, eCommerce and everything in between. The speakers represented both agencies and brands who shared case studies, ideas and experiences that delivered conflicting results, once again proving that any marketer hoping for a cookie cutter [...]

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