Daemon Group

Tag Archives: digital communications strategy

What brands need to know about Facebook timeline

Posted on12. Mar, 2012 by .


Facebook users spend an average of 7.5 hours each month on Facebook – so it’s now more important than ever to ensure you are using the social network effectively. As the 30th March ticks down companies are (or should be) thinking how they are going to make the switch to Facebook timeline. Here are the new features and [...]

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Do you know how to use Pinterest?

Posted on27. Feb, 2012 by .


Pinterest is the fastest growing website of all time, having over 10 million users in 9 months. It’s an extremely viral community with 80% of images being ‘repined’ – which is like re-tweeting on Twitter. The visual sharing capabilities on social networks are becoming more important as Facebook introduces timeline for users (and eventually for pages), Google+ uses a [...]

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Is Your Brand Leading The Way in Social Media?

Posted on03. Feb, 2012 by .


Creating a successful brand in today’s information-overloaded social media landscape takes time, work, and believe it or not – courage. Brands that achieve success within the social space go beyond the boundaries of your typical online marketing strategies. Here are some tips on how to save your brand from becoming another face in the crowd. [...]

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Fear of Social Media: See no evil

Posted on27. May, 2010 by .


What’s stopping you from including social media in your marketing plan? Is it a fear of the unknown? Many companies often react this way. It’s a common human reaction to things that are considered new or unfamiliar. Moving your brand into a space that enables direct conversation and engagement with your consumers can be a [...]

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6 reasons why you need to factor social media into your FY11 budget

Posted on17. May, 2010 by .


Further to my earlier blog post last week and the questions I’m being asked in regard to community management, I thought it would be good to look at one of the questions I have been asking as I meet marketers across Sydney. That is, how much have you allocated to your budget for social media [...]

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Your social media marketing success starts now

Posted on30. Apr, 2010 by .


Just getting started in social media? While the concept of trial and error is accepted and even encouraged as you consider which channel works best for your business, it doesn’t diminish the importance of first impressions. Here are three areas you need to get right first time and they’re non-negotiable.

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Communities: to build or not to build

Posted on20. Mar, 2010 by .


Last week the Daemon Digital team attended ad:tech Sydney, a two day conference covering all things digital including advertising, PR, communications, eCommerce and everything in between. The speakers represented both agencies and brands who shared case studies, ideas and experiences that delivered conflicting results, once again proving that any marketer hoping for a cookie cutter [...]

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