Daemon Group

Tag Archives: daemon within

What price inequality?

Posted on07. Mar, 2011 by .

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There are a large number of factors which impact upon employing organisations in Australia.  The ageing population, changing participation rates, and observations about the propensity of young people to career development and the predominance of Generation Y in key recruiting demographics are critical external factors.  And there can be little doubt that the Australian population [...]

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Rise and Shine (Early for Success, Late for Fun)

Posted on31. Aug, 2010 by .

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If you’re a morning person, have you got a jump on those that do their best work as the day wears on?  The world seems to be skewed to people being at their most effective in the morning. This starts from day-care, schooling and continues through into corporate life. There are some exceptions; hospitality, healthcare, [...]

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Four ways to activate your employer brand to attract passive job seekers

Posted on07. Jul, 2010 by .

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There are many ways to target passive candidates, but if you activate the power of your employer brand, you can become a magnet for the best talent. Knowing the drivers of your target audience is key. Fulfilling their information needs and giving them an opportunity to gain a greater experience of your organisation will give [...]

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BEWARE: your corporate brand can get HR in hot water

Posted on05. Jul, 2010 by .

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Where do you draw the line between your corporate brand and your employer brand? And if you use sex to sell products and services, are you blurring the lines even further? The Transport Workers Union (TWU) is defending five workers for unfair dismissal by Virgin Blue for sharing pornographic imagery on company computers. Part of [...]

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Employees past but should not be forgotten: Five reasons to create an alumni network

Posted on30. Jun, 2010 by .

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Your employees – past, present and future – all have the power to positively or negatively impact your employer brand. But does your employer brand engage each of these key audiences? Organisations are very focused on the engagement and retention of their ‘employees present’. Having a happy work place means a more productive work place [...]

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Passive job hunting: a contradiction in terms

Posted on26. May, 2010 by .

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I was interviewed recently about the pros and cons of passive job hunting. But it got me thinking because “passive job hunting” is actually a contradiction in terms – it’s tough to passively hunt. But that’s fine as it’s not actually you, the candidate, who is doing the hunting, its prospective employers who are hunting [...]

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Managing your digital footprint: social media vs Google

Posted on05. May, 2010 by .

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WARNING: EXPLICIT SELF PROMOTION What started as an honest post to fill in some information gaps turned into blatant image management on my part when using my own digital footprint as the guinea pig. By way of explanation it’s easier with my name as it isn’t the most common – that can be a benefit [...]

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Godfreys: cleaning up their act

Posted on30. Apr, 2010 by .

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Godfreys is well known as the largest specialist cleaning services retailer in Australasia. Having such a strong consumer brand that is built on their long heritage creates a unique employer brand challenge due to preconceived ideas that needed to be overcome. How do you attract candidates with the right cultural fit to sell specialist cleaning [...]

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Social media: friend or foe when looking for a job?

Posted on26. Apr, 2010 by .

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More and more employers are using Google and social media sites to assess candidates during the recruitment process. I spoke to Director of PCC Lawyers, Helen Carter, and CEO of Daemon Group, Richard Spencer, about the legal and practical ramifications for people trying to find a job. Listen to podcast: social media daemon First aired [...]

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Yes, Australians are great at adopting new technologies

Posted on20. Apr, 2010 by .

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In a recent post Tom Pitney answered the question “Are Australians slow adaptors to new technologies?” with “Australian Businesses are generally slower than most US or European countries to evolve to social and technological change.” As the answer to the question posed, I disagree. Australians are great at adopting new technologies. You only have to [...]

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