Daemon Group

Tag Archives: daemon digital

6 reasons why you need to factor social media into your FY11 budget

Posted on17. May, 2010 by .

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Further to my earlier blog post last week and the questions I’m being asked in regard to community management, I thought it would be good to look at one of the questions I have been asking as I meet marketers across Sydney. That is, how much have you allocated to your budget for social media [...]

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Warner Bros Like? Love! Social Media

Posted on10. Feb, 2010 by .

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Following the success of The Hangover social media campaign, Daemon Digital (part of Daemon Group) has won a competitive pitch to manage the Like? Love! Facebook community, supporting Warner Bros’ TV on DVD catalogue. The campaign, which launches this week, will focus on building a community of interest for television fans to discuss and recommend [...]

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Annual gratification

Posted on19. Jan, 2010 by .

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I just received an update from slideshare.com on the 2009 activity through the Daemon Digital account and it is easy to see the appeal of sharing presentations when they provide the instant gratification of being able to track how many people view and like your work. The annual update adds icing and is a great [...]

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Measuring and monitoring a social media campaign

Posted on13. Dec, 2009 by .

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Social Media is no different from any other marketing activity for business in that it needs to be tracked and measured to ensure value against objectives. What is different, is both the style of the communications and the plethora of tools available to complete this tracking – many of which are still to be proven [...]

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