Daemon Group Blog

Community Management: Not a load of crap

Posted on21. Jun, 2012 by Lucie May.

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The internet is full of smartasses. Most often they are harmless, and seemingly post simply for the sake of being funny and/or annoying. But the fact that people are out there, saying bad things about your product, on social media, on the internet, WHERE EVERYONE CAN SEE, is enough to send brands running. Unfortunately it’s [...]

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Lessons from Sony Music’s Scott Dinsdale

Posted on16. Sep, 2010 by Lachlan Hibbert-Wells.

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This morning saw the start of the Ad:Tech Breakfast Briefing series (#adtechbb) for 2010. Today’s speaker was Scott Dinsdale, EVP, Global Digital Operations & New Technology from Sony Music. ”Stories From The Front Line: Digital Transformation In Real Time” Scott offered some great insights into how the digital world has transformed the music industry for Sony. [...]

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Communities: to build or not to build

Posted on20. Mar, 2010 by Lachlan Hibbert-Wells.

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Last week the Daemon Digital team attended ad:tech Sydney, a two day conference covering all things digital including advertising, PR, communications, eCommerce and everything in between. The speakers represented both agencies and brands who shared case studies, ideas and experiences that delivered conflicting results, once again proving that any marketer hoping for a cookie cutter [...]