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Tag Archives: business
Engaging Your Community
Posted on09. Nov, 2012 by Shane Brien.
Back in 1996 Bill Gates coined the phrase “content is king”, and ever since pundits of the digital era have recited it, dissected it, argued about it or agreed on it. At the heart of any company’s social media strategy lies content — engaging, inquisitive and topical content. To this day there are many brands involved in [...]
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Facebook For Business
Posted on05. Sep, 2012 by Shane Brien.
Facebook is not restricted to only connecting with family and friends. If you arm yourself with sufficient knowledge, it has the very real potential to take your business to the next level. Facebook is an excellent platform which provides you with the opportunity to connect with over 750 million registered users who have similar interests. [...]
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What brands need to know about Facebook timeline
Posted on12. Mar, 2012 by Lucy Wilton.
Facebook users spend an average of 7.5 hours each month on Facebook – so it’s now more important than ever to ensure you are using the social network effectively. As the 30th March ticks down companies are (or should be) thinking how they are going to make the switch to Facebook timeline. Here are the new features and [...]
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Google+ brands = ?
Posted on09. Nov, 2011 by Richard Spencer.
This week Google launched Google+ Pages the entry point for brands and businesses. The future of Google+ will be determined by how well brands adopt the platform and at this point the initial reaction is underwhelming. There are a couple of issues that Google will have to address as a priority before most organisations will [...]
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Three things to know before entering social media in 2011
Posted on05. Jan, 2011 by Shane Brien.
Social media can be a great tool to expand your business and reach a broader audience. With over 10 million users on Facebook and approximately 2.5 million on Twitter in Australia alone, taking those first tentative steps can be scary. Below are the first few things you need to do to get in the game. [...]
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attention businesses – be careful what you wish for
Posted on06. Apr, 2010 by Lachlan Hibbert-Wells.
The news of a service released by Teneros in the US last week has driven new demand into the need to manage one’s online reputation rigorously. The service makes it easier for companies to keep an eye on their employees’ social media activities on Facebook and Twitter (soon be rolled out to many more social [...]


