Daemon Group

Tag Archives: brand

What brands need to know about Facebook timeline

Posted on12. Mar, 2012 by .

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Facebook users spend an average of 7.5 hours each month on Facebook – so it’s now more important than ever to ensure you are using the social network effectively. As the 30th March ticks down companies are (or should be) thinking how they are going to make the switch to Facebook timeline. Here are the new features and [...]

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Is Your Brand Leading The Way in Social Media?

Posted on03. Feb, 2012 by .

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Creating a successful brand in today’s information-overloaded social media landscape takes time, work, and believe it or not – courage. Brands that achieve success within the social space go beyond the boundaries of your typical online marketing strategies. Here are some tips on how to save your brand from becoming another face in the crowd. [...]

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A brand new HBO

Posted on18. Apr, 2011 by .

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I have found that my preferred method of watching a television series is to watch it on DVD, through IQ or download, but basically in my time without waiting a week or so between episodes.  I am sure I am not alone in this.  I am equally sure that I am not alone assuming that [...]

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A stroll with Johnnie Walker

Posted on18. Aug, 2010 by .

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I’m always captivated by brilliant film, particularly when it’s done in a single shot, and it’s not what you would usually expect from a particular brand. This impressive video from Johnnie Walker takes us on the historic and global journey of the Johnnie Walker brand, from it’s humble roots 200 years ago through to today [...]

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Four ways to activate your employer brand to attract passive job seekers

Posted on07. Jul, 2010 by .

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There are many ways to target passive candidates, but if you activate the power of your employer brand, you can become a magnet for the best talent. Knowing the drivers of your target audience is key. Fulfilling their information needs and giving them an opportunity to gain a greater experience of your organisation will give [...]

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BEWARE: your corporate brand can get HR in hot water

Posted on05. Jul, 2010 by .

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Where do you draw the line between your corporate brand and your employer brand? And if you use sex to sell products and services, are you blurring the lines even further? The Transport Workers Union (TWU) is defending five workers for unfair dismissal by Virgin Blue for sharing pornographic imagery on company computers. Part of [...]

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6 reasons why you need to factor social media into your FY11 budget

Posted on17. May, 2010 by .

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Further to my earlier blog post last week and the questions I’m being asked in regard to community management, I thought it would be good to look at one of the questions I have been asking as I meet marketers across Sydney. That is, how much have you allocated to your budget for social media [...]

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the immutable laws of social marketing

Posted on27. Apr, 2010 by .

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Just google “social media rules” and you get 34,500,000 results.  A lot has been said and discussed about the rules of new media. At the end of the day our purpose hasn’t changed.  We remain marketers and now we have a maturing channel, a maturing opportunity to harness the conversations that are occurring every second [...]

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Who’s best placed to manage Social Media channels?

Posted on14. Apr, 2010 by .

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If you have ever worked in a marketing department then there is a pretty good chance that you have worked with an agency or two in your time, but you might not have worked with one that managed your social media, or indeed knew much about social media as a channel. Your advertising agency most [...]

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RAHC: A rare opportunity to build a unique brand

Posted on13. Apr, 2010 by .

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It’s not often you get the chance to develop a new brand and, even rarer, one that takes you to the heart of Australia. Our challenge was to build a brand that would be effective in communicating an unique opportunity to a difficult to reach audience whilst establishing credibility for an unknown agency. The client [...]

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