Tag Archives: brand
Posted on12. Mar, 2012 by Lucy Wilton.
Facebook users spend an average of 7.5 hours each month on Facebook – so it’s now more important than ever to ensure you are using the social network effectively. As the 30th March ticks down companies are (or should be) thinking how they are going to make the switch to Facebook timeline. Here are the new features and [...]
Posted on03. Feb, 2012 by Shane Brien.
Creating a successful brand in today’s information-overloaded social media landscape takes time, work, and believe it or not – courage. Brands that achieve success within the social space go beyond the boundaries of your typical online marketing strategies. Here are some tips on how to save your brand from becoming another face in the crowd. [...]
Posted on18. Apr, 2011 by Richard Spencer.
I have found that my preferred method of watching a television series is to watch it on DVD, through IQ or download, but basically in my time without waiting a week or so between episodes. I am sure I am not alone in this. I am equally sure that I am not alone assuming that [...]
Posted on18. Aug, 2010 by Lachlan Hibbert-Wells.
I’m always captivated by brilliant film, particularly when it’s done in a single shot, and it’s not what you would usually expect from a particular brand. This impressive video from Johnnie Walker takes us on the historic and global journey of the Johnnie Walker brand, from it’s humble roots 200 years ago through to today [...]
Posted on07. Jul, 2010 by nat cagilaba.
There are many ways to target passive candidates, but if you activate the power of your employer brand, you can become a magnet for the best talent. Knowing the drivers of your target audience is key. Fulfilling their information needs and giving them an opportunity to gain a greater experience of your organisation will give [...]
Posted on05. Jul, 2010 by nat cagilaba.
Where do you draw the line between your corporate brand and your employer brand? And if you use sex to sell products and services, are you blurring the lines even further? The Transport Workers Union (TWU) is defending five workers for unfair dismissal by Virgin Blue for sharing pornographic imagery on company computers. Part of [...]
Posted on17. May, 2010 by Lachlan Hibbert-Wells.
Further to my earlier blog post last week and the questions I’m being asked in regard to community management, I thought it would be good to look at one of the questions I have been asking as I meet marketers across Sydney. That is, how much have you allocated to your budget for social media [...]
Posted on27. Apr, 2010 by Lachlan Hibbert-Wells.
Just google “social media rules” and you get 34,500,000 results. A lot has been said and discussed about the rules of new media. At the end of the day our purpose hasn’t changed. We remain marketers and now we have a maturing channel, a maturing opportunity to harness the conversations that are occurring every second [...]
Posted on14. Apr, 2010 by Richard Spencer.
If you have ever worked in a marketing department then there is a pretty good chance that you have worked with an agency or two in your time, but you might not have worked with one that managed your social media, or indeed knew much about social media as a channel. Your advertising agency most [...]
Posted on13. Apr, 2010 by nat cagilaba.
It’s not often you get the chance to develop a new brand and, even rarer, one that takes you to the heart of Australia. Our challenge was to build a brand that would be effective in communicating an unique opportunity to a difficult to reach audience whilst establishing credibility for an unknown agency. The client [...]