Daemon Group Blog

6 reasons why you need to factor social media into your FY11 budget

Posted on17. May, 2010 by Lachlan Hibbert-Wells.

Further to my earlier blog post last week and the questions I’m being asked in regard to community management, I thought it would be good to look at one of the questions I have been asking as I meet marketers across Sydney. That is, how much have you allocated to your budget for social media [...]

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Don’t throw the baby out with the bathwater

Posted on02. Dec, 2009 by daemongroup.

Agencies tend to like the invention of new. There’s nothing wrong with being innovative. In fact, it’s both commendable and desirable, and, in the majority of instances, needed. What they’re sometimes not very good at doing is acknowledging the value in existing work or work (gasp), that is not their own. So when it is [...]

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