Daemon Group

Tag Archives: AFL

Sport Teams Continue To Think Outside The Box

Posted on02. May, 2012 by .


The Philadelphia Wings of the National Lacrosse League in North America recently made unconventional history when they became the first professional sports team to don jerseys displaying their Twitter handles on the back of them. The bold move to allow its players to replace their last names on the back of their jerseys with their [...]

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Athletes, Tweets and Co.

Posted on29. Apr, 2011 by .


There has been no shortage of stories of athletes using Twitter and social media to further their ‘personal brand. Not all stories are bad though. This is why I thought it would be interesting to focus on those athletes who use social media, in particular Twitter, as a way to interact with their fans. Being [...]

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Could You Tube be the death of sport on TV?

Posted on22. Jun, 2010 by .


Earlier this year, for the first time, You Tube carried a sports event live around the world.  Around 50 million people tuned in/logged on to live coverage of the Indian Premier League (IPL) with You Tube carrying all 60 games live. Sure, ESPN has carried live games on its website for a while as do [...]

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