Daemon Group Blog

Six Tips from Social Media for Small Business

Posted on25. Aug, 2010 by Lachlan Hibbert-Wells.

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Last night the Daemon TWO crew attended the sixth Digital Citizens event and this time around we were talking “Startups, small shops and bootstrappers: the real value in social media and digital PR for small business” A new venue and a new format saw higher audience participation and more questions which worked really well (despite [...]

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A stroll with Johnnie Walker

Posted on18. Aug, 2010 by Lachlan Hibbert-Wells.

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I’m always captivated by brilliant film, particularly when it’s done in a single shot, and it’s not what you would usually expect from a particular brand. This impressive video from Johnnie Walker takes us on the historic and global journey of the Johnnie Walker brand, from it’s humble roots 200 years ago through to today [...]

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Godfreys: cleaning up their act

Posted on30. Apr, 2010 by nat cagilaba.

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Godfreys is well known as the largest specialist cleaning services retailer in Australasia. Having such a strong consumer brand that is built on their long heritage creates a unique employer brand challenge due to preconceived ideas that needed to be overcome. How do you attract candidates with the right cultural fit to sell specialist cleaning [...]