Daemon Group

Wins for Daemon TWO

Posted on 07. Mar, 2011 by in Latest News

Social media agency Daemon Two  is to work with the Australian Institute of Company Directors and Konica Minolta, the company has announced. It has also appointed former AdTech marketer Sarah Peacock as production director.  

The announcement:

Daemon TWO continues to establish itself as a frontrunner in Australia’s social media landscape with a flurry of new business wins.

Australian Institute of Company Directors

Following a competitive pitch to provide all social media services to the organisation, Daemon TWO has been selected as the social media partner of the Australian Institute of Company Directors. Daemon TWO will work with the Australian Institute of Company Directors to develop, finalise and implement a social media strategy that aims to build member value, enhance engagement amongst the director community and drive online networking for directors.

Konica Minolta

In the quest to drive social engagement and awareness, Daemon TWO was appointed to design and execute a social laboratory for all Konica Minolta staff. In order to unearth employees’ social media skills and online interaction, a three-day open workshop was developed. The exercise found that 50% of employees were ‘Social Minglers’, i.e they were engaged in the social space but are not likely to be innovative or drivers of social content. As a result, Konica Minolta has altered their social media access policy and provided access to all employees should they wish to utilise it. Konica Minolta believes by giving employees access to social media sites it will allow the organisation to enter the online conversation.

Resigning of Elastoplast (Beiersdorf)

Daemon TWO has been engaged to provide social media services for 2011, specifically in relation to the sponsorship of the Australian Netball Team.

With an impressive client portfolio, Daemon TWO – initially designed as a complementary offering to the Daemon Group clients – is quickly establishing itself as a stand-alone business.

‘The focus of Daemon TWO has always been to build the business to a point where it can operate outside of the Daemon Group as an independent business entity. If we enjoy continued success, this goal is something that will materialise in the foreseeable future,” said Daemon TWO CEO, Richard Spencer.

Along with the new workload, Daemon TWO also welcomes Sarah Peacock who joins the team as Production Director. Sarah boasts more than five years marketing experience in Australia, working as National Marketing Manager with ad:tech and iMedia, the leading digital media & marketing events in ANZ.

Sarah brings to the role a passion for all things digital and social.


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