Daemon Group Blog

Warner Home Video reappoint social media business Daemon TWO while PBL joins client base

Posted on 09. Sep, 2010 by Richard Spencer in Latest News

In yet another exciting week of wins for Daemon TWO, PBL and Warner Home Video are both embarking on new social media campaigns with the business.

Daemon TWO has been engaged by Warner Bros. Entertainment Australia to run the social media campaigns to launch the home entertainment releases of The Vampire Diaries: The Complete First Season and Gossip Girl: The Complete Third Season in Australia.

PBL has also engaged the business to launch their new Powered brand into the social media landscape.

Warner Bros.’ move follows other successful social media campaigns, including the DVD release of The Hangover, designed and executed by what was then called Daemon Digital.

The campaign generated more than 53,000 Australian Facebook fans for The Hangover with an unsubscribe rate of just 1.7%.

For the duration of the project it is estimated that the content and updates shared through the Facebook page generated almost 7.5m impressions in news feeds. This content included footage from the movie and behind the scenes clips which received over 7,000 views, while competition entry photos were viewed almost 20.000 times.

The result? An interested and engaged community was handed back to Warner Bros, ready for the next stage of the communications strategy.

Notes to Editor

Daemon TWO is a social media business which works with companies and organisations to better understand the social web, plan how they can best engage with the medium and how to track the real rewards and ROI from this.

For more information about Daemon TWO or an interview with Daemon TWO Business Strategy Director, Cat Douglas, please contact Mikaeli Costello from Franc Communications on 0401 580 685 or mikaeli@franccom.com.au