Like it or not, you are a brand.
People take what you put out as your persona and create a perception of whom you are, and what you mean to them.
We may not like the idea that people “judge a book by its cover”, but we do this all the time, its human nature.
With so much engagement across multiple social networks, employers can make judgments on potential employees before they even meet them. They are most certainly screening potential job candidates online, a vastly different procedure than in years past, making online reputation management an essential component of achieving success.
With easy access to our social networks through mobile connectivity, it is becoming increasingly hard for us not to post anything and everything online, often without thought or consideration. Education continues to be the key to knowing what to publish and what not to publish.
I challenge you to analyze yourself as a brand by presenting yourself to friends and or family. This could be a difficult task for some, but by seeing yourself as a brand, you are more likely to rethink your online image and set yourself up for success.
Below are some questions you could pose to yourself to ensure what you are posting online will not harm your online reputation.
1. If I publish something who will see it, not only now, but also in the future?
2. Will I have the same opinion in the future?
3. Have I done a good enough job promoting my expertise, and not just highlighting opinion?
4. How much do I want to promote myself?
5. Am I consistent with my messaging?
6. Have I done a sufficient job searching myself online to know what is being said about me, or what I have said in the past?
7. Is what I’m saying adding value to add to the conversation?
8. Have I done my research on the topics I discuss?
9. What photos of me are public and are they offensive?
10. Have I triple checked my grammar?