Daemon Digital

A stroll with Johnnie Walker

Posted on 18. Aug, 2010 by in Marketing, Social Media

I’m always captivated by brilliant film, particularly when it’s done in a single shot, and it’s not what you would usually expect from a particular brand.

This impressive video from Johnnie Walker takes us on the historic and global journey of the Johnnie Walker brand, from it’s humble roots 200 years ago through to today and is a great watch:


(Hat-tip to Crikey and my Dad for the link)

Well rehearsed, well shot, and well delivered – it really does reflect the true distinctive essence of the brand. I’m not a Whisky drinker, but I feel like I owe the Blue Label a taste!!

Who’s coming for a walk?

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2 Responses to “A stroll with Johnnie Walker”

  1. lachlan

    18. Aug, 2010

    Love this, and not just because my Dad’s a Scot or because Robert Carlyle is brilliant.

    You’re right James, it’s a simple, clever concept that’s educated well – what more could you want?

  2. George Wells

    18. Aug, 2010

    Great piece of work, promoting a great product from a stunning country

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