Daemon Group Blog

4 Crucial Considerations for HRDs in 2012

Posted on 05. Jan, 2012 by Croaghie in Employer Branding

As the momentum starts to build here at Team Daemon Within, we’ve come across a truckload of predictions for 2012, from a broad cross section of the blogosphere; particularly relating to Social Media and emerging digital platforms.

But firstly, if you want to take a squiz at a very cool interactive infographic, on what was 2011 in the context of Social Media, check out this fab retrospective

Now…. looking forward.  In the spirit of all things new and starting afresh, here are 4 crucial considerations for HRD’s in 2012. In no particular order….

1. Challenge the Norm. Try resisting the temptation of placing your ad on that overpriced jobboard. It might make you feel like you’ve ticked all the boxes, but really, that’s just your comfort zone talking. As Stephen Fry says, be curious. Learn about better, more effective and efficient opportunities that will help you build a tribe of interested candidates.
2. …which is the perfect segway to Point 2: Social Media. Don’t be afraid! (did you know Twitter is the biggest jobboard in the world?). If you’re not sure that Social Media is right for your hiring and talent sourcing efforts, you owe it to your business and your brand to at least start listening. Check out this cool blog entry on how to establish a social listening campaign.
3. Video. It’s gunna kill it in 2012. And, as Google+ experiences massive user uptake (more on that soon), with sweet YouTube integration, it’s a seriously effective platform for reaching out to new candidates. Plus, the creative opportunities for engagement of your existing workforce are way exciting…. but too many to speak of here (someone stop me!)
4. Mobile. Wow. Where do I start? From capturing really specific talent audiences (like grads or engineers) to building personalised relationships; from never missing an opportunity to present your EB to your candidate pipeline to modernising your brand. Mobile is totally happening.

Each of these crucial considerations will be given the greater attention they deserve. So watch this space.

But in the meantime HRDs…..get curious. Soon you’ll  see…..your sourcing ROI will speak for itself.

Follow me on Twitter! @Croaghie

Tags: google, Hiring, HRD, Human Resources, mobile, social media, Talent Sourcing, video