Daemon Digital

Twitter / LinkedIn partnership ends

Posted on 02. Jul, 2012 by in Social Media

Over the last three years, users of both Twitter and LinkedIn have benefited from a partnership between the two. After linking your accounts, either all or selected tweets could automatically appear on your LinkedIn feed, allowing you to easily integrate your content across both platforms.

However it’s been announced that this has come to an end.

Ryan Roslansky, Head of Content Products at LinkedIn, explains in an offical blog post.

“Consistent with Twitter’s evolving platform efforts, Tweets will no longer be displayed on LinkedIn starting later today,” he wrote. “We know many of you value Twitter as an additional way to broadcast professional content beyond your LinkedIn connections. Moving forward, you will still be able to share your updates with your Twitter audience by posting them on LinkedIn.”

So in other words… while you can still post from LinkedIn to Twitter, the reverse is no longer possible.

There has been some speculation as to why, and whether this is related to the recent LinkedIn hack. However I think this is unlikely. As Businessweek  notes:

“Twitter has been increasing its focus on getting more users to look at tweets through its own website and on mobile applications, as it seeks to boost advertising revenue”.

Molly McHugh of Digital Trends wonders, however, whether this is a good move:

“The risk Twitter runs, of course, is alienating the developer community… Facebook has branded itself as a platform, as an app marketplace, and Twitter is certainly not creating this type of reputation for itself. Of course, you could reason that Twitter’s on a different, more profitable trajectory that will win it a more successful IPO — that’s one theory, at least. Early speculation says Twitter has figured out mobile ads and Facebook hasn’t… but it’s still early.”

“One thing is clear: Twitter won’t be following in Facebook’s business steps,” she added. “And it’s certainly not at the path to becoming a platform to encourage third-party apps. This means it can control how Twitter works and what it looks like to its users, and that is something advertisers are happy to hear. But it also means that it loses the support of a group of people that could end up driving traffic. That inarguably hurts innovation, something that’s always in the user’s best interest. It’s a money move — a gamble Twitter’s willing to take — but it remains to be seen whether it pays off, or if the team’s shooting itself in the foot.”

Source: redOrbit (http://s.tt/1gvk7)

How will this affect the way you use either of these platforms?

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