According to the recent Jobvite Social Recruiting survey, over 73% of companies are using social media channels to support and/or augment their recruitment activity.
Excluding the corporate blog, the top social media applications used by recruiters were:
You Tube 13.7%
Jobvite’s survey draws from US respondents and of the three quarters of them who are using social media for recruitment terms, just over 58% had successfully hired at least one person through a social network.
My question then, is why are Australian HR managers and recruiters slower in the uptake of these applications?
46% of Jobvite’s respondents indicated that they were intending to focus more recruitment activity through social media over the next 12 months, and I am sure the same could be said of Australian businesses, but it is a very low base we’re building from.
UM’s Wave 4 shows internet penetration in Australia at over 80% and no recruiter or HR manager in the country would disagree that the internet is a key recruitment medium, but why has this not extended to use of social media channels as readily as in the US?
Again UM has 8.6million active internet users in Australia, who are incredibly active in social media: a quarter have uploaded video to the internet and almost 80% have watched video online; 5.3 million are a member of a social network, 62% read blogs and nearly a third write them.
Building employment brand and making an EVP stand out from the crowd is as important as ever and the employment market only marginally eased off full employment over the last 24 months, but at a macro level we seem reticent to approach potential applicants online, where they are spending time.
According to Facebook, the average Australian user spends 55 minutes a day in their site; if that’s the case how much time do they really have left to track down your organisation’s vacancies?