Commerce through Facebook (or f-commerce as it’s being referred to as) is getting some very exciting traction. Mostly in the US, it’s true, but who’s it for and how can it work in Australia?
There are a range of Facebook pages using the social commerce approach. Everyone from musicians to retailers to sports leagues are using this platform…or creating a f-store. Yep, f-store…just ask an f-commerce consultant. Seriously.
Unfortunately, the sales data doesn’t seem to be available but here’s a list of some of the top pages, according to ‘likes’. We chose to feature a range of industries but you can see a more detailed list from Social Commerce Today.
Lady Gaga (33,019,739)
UFC: Ultimate Fighting Championship (5,230,841)
Best Buy (2,824,257
The Brest Cancer Site (2,445,013)
What else? With news feed stores, you can complete a transaction without ever leaving the Facebook wall. This means when someone purchases direct from the page, it gets posed on their friends’ news feeds. Check out what Showtime are doing for CBS show, Dexter by selling from within a wall post.
Quite nifty, if you ask me!
Does anyone know any good local examples of Australian companies who are having success through f-commerce?