Daemon Digital

F-commerce, who’s doing it?

Posted on 02. May, 2011 by in Social Media

Commerce through Facebook (or f-commerce as it’s being referred to as) is getting some very exciting traction. Mostly in the US, it’s true, but who’s it for and how can it work in Australia?

There are a range of Facebook pages using the social commerce approach. Everyone from musicians to retailers to sports leagues are using this platform…or creating a f-store. Yep, f-store…just ask an f-commerce consultant. Seriously.

Unfortunately, the sales data doesn’t seem to be available but here’s a list of some of the top pages, according to ‘likes’. We chose to feature a range of industries but you can see a more detailed list from Social Commerce Today.

Lady Gaga (33,019,739)
Starbucks (21,408,236)
UFC: Ultimate Fighting Championship (5,230,841)
Best Buy (2,824,257
The Brest Cancer Site (2,445,013)

What else? With news feed stores, you can complete a transaction without ever leaving the Facebook wall. This means when someone purchases direct from the page, it gets posed on their friends’ news feeds. Check out what Showtime are doing for CBS show, Dexter by selling from within a wall post.

Quite nifty, if you ask me!

Does anyone know any good local examples of Australian companies who are having success through f-commerce?

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4 Responses to “F-commerce, who’s doing it?”

  1. Jennigj Galama

    04. May, 2011

    Yep, cookandkitchen.com.au have launched their site last week and have also opened an F-store with it. You can find it on https://www.facebook.com/liplickingmoments. Its too early to say anything about numbers yet as the company literally only just opened its doors, but its worth watching them.

  2. SarahPea

    04. May, 2011

    Thank you Jennigj so much for sending this through! I’m now a fan and will definitely keep my eye on them. I like how their store keeps you within Facebook while you’re checking out products and prompts you before taking you away for purchase back on their website. I wish them luck and congrats on taking this brave step! Also, it’s made me hungry!

  3. Richard

    04. May, 2011

    Agreed, it’s an excellent execution and I particularly like the inclusion of the registration capability on the landing page too.

  4. SarahPea

    05. May, 2011

    If anyone wants to read more, I just got sent this great post that includes some F-stats – http://www.trendwatching.com/briefing/

    Thanks Justin :)

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