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Athletes free to Tweet during 2012 Olympic Games

Posted on 05. Sep, 2011 by in Social Media

Australia’s London-bound athletes have been warned to use social media responsibly ahead of the 2012 Olympic Games.

Athletes competing at the 2012 Olympic Games in London are free to tweet during the competition, the Olympic Committee said.

During the 2010 Winter Olympics in Vancouver, athletes were confused over what they could and could not tweet. As a result, the International Olympic Committee (IOC) put rules in place for the 2012 games so from July 27 to August 12, 2012 in London; athletes will be competing and tweeting, with only a few stipulations, which are outlined in the IOC Social Media, Blogging and Internet Guidelines.


I for one, think it is great to see the Olympic Committee embracing social media. It’s a way for fans to stay connected to the games while on the go or in the office and it’s a great opportunity for the athletes to take part in social media and to post, blog and tweet their experiences.

In light of the release of the IOC guidelines, new Australian Olympic chef de mission Nick Green – a former Oarsome Foursome member – said athletes were being encouraged to use internet forums “in the right way”.

“We encourage the athletes to support their team members and talk about their own performance, not so much critique or comment on other people or what’s going on around them,” he said.

Athletes have been known to behave badly through their personal social networks. There was an outcry last year when Australian swimmer Stephanie Rice – in a high profile relationship with Wallaby five-eighth Quade Cooper – used her twitter account to post a comment that was considered a gay slur.

“Suck on that faggots,” the triple Olympic gold medalist tweeted after the Wallabies’ victory over South Africa’s Springboks.

But hopefully with the right education and the release of the IOC’s social media guidelines athletes will use social media responsibly.

Who will take home the gold in terms of the most tweets throughout the 2012 Olympics?

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