Daemon Digital

Archive for 'Social Media'

Sport Teams Continue To Think Outside The Box

Posted on02. May, 2012 by .

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The Philadelphia Wings of the National Lacrosse League in North America recently made unconventional history when they became the first professional sports team to don jerseys displaying their Twitter handles on the back of them. The bold move to allow its players to replace their last names on the back of their jerseys with their [...]

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Quality Lines

Posted on30. Mar, 2012 by .

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Everyone loves a good cartoon. They pop up everywhere from magazines to ad campaigns, even tweeted around the world. But have you ever considered the work that goes into creating one? Check out this video of Anton Emdin (2011 Australian Cartoonist of the Year) scribbling at the Stanley Awards and you’ll see the talent and [...]

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Is the Guardian TVC the best ever?

Posted on02. Mar, 2012 by .

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Is the Guardian TVC the best ever? The Guardian (a national newspaper in the UK) has returned to TV for the first time in several decades. The Guardian has a history of creating ground breaking creative, which it has done under the positioning of ‘the whole picture’ for some time. The paper aired this TVC [...]

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Social Media #fails

Posted on28. Feb, 2012 by .

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After exploring the many opportunities of Social Media last year, we kicked off 2012 by examining the dangers and ‘do-nots’ of different social media platforms. Throughout the seminar, we took a look at how some of the world’s largest brands stumbled and fumbled their way in the online space and learnt how you can rise where [...]

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Is Your Brand Leading The Way in Social Media?

Posted on03. Feb, 2012 by .

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Creating a successful brand in today’s information-overloaded social media landscape takes time, work, and believe it or not – courage. Brands that achieve success within the social space go beyond the boundaries of your typical online marketing strategies. Here are some tips on how to save your brand from becoming another face in the crowd. [...]

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Don’t sign up for Google+…yet!

Posted on01. Feb, 2012 by .

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Is Google+ is ‘a bit like Facebook’? The following link is to an opinion piece written for Adnews looking at the relative merits of Google+ and whether brands should engage now, later or not at all. www.adnews.com.au/adnews/opinion-brands-don-t-sign-up-for-google-yet Also, the following link is to an interesting and alternative view from Mike Zeederberg http://ht.ly/8NDoW Certainly an opportunity [...]

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What Does Your Online Reputation Say About You? Part 2

Posted on21. Jan, 2012 by .

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I recently wrote a blog entitled ‘What Does Your Online Reputation Say About You?’ I outlined how organisations are screening potential job candidates online and how managing your online reputation is as important as ever. In part two of this piece, I will focus on how employers evaluate online reputations as well as provide some [...]

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What Does Your Online Reputation Say About You?

Posted on16. Jan, 2012 by .

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Like it or not, you are a brand. People take what you put out as your persona and create a perception of whom you are, and what you mean to them. We may not like the idea that people “judge a book by its cover”, but we do this all the time, its human nature. [...]

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Social Media Enhancing Your Sporting Experience

Posted on03. Jan, 2012 by .

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Social media continues to evolve and change the landscape of the sporting industry. Information is now instantly accessible at the touch of a button. Through working within a social media agency, I have spent countless amounts of hours on Facebook and Twitter. What I enjoy most about these platforms is the instant, readily accessible information [...]

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Big Bash Set To Take Centre Stage

Posted on15. Dec, 2011 by .

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The Big Bash, Australian crickets franchised T20 product is only a day away. With teams from each of the major cities including two in Melbourne and Sydney, the build up has been just as frantic off the field as it will be on. Social media’s role in sport has dramatically increased over the last 5-10 [...]

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