Daemon MRA

Archive for 'Research'

What makes a superhero?

Posted on12. Apr, 2012 by .

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The number one and two superheros as seen  by kids under 13 are Batman and Superman respectively. The inclusion of Batman who has no ability other than those obtained by his technology and wealth has raised a serious question. What makes a superhero? and does Batman count as one? The results of this important debate [...]

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Social Media #fails

Posted on28. Feb, 2012 by .

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After exploring the many opportunities of Social Media last year, we kicked off 2012 by examining the dangers and ‘do-nots’ of different social media platforms. Throughout the seminar, we took a look at how some of the world’s largest brands stumbled and fumbled their way in the online space and learnt how you can rise where [...]

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Daemon 2010 Xmas Quiz

Posted on17. Dec, 2010 by .

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It’s  time for the annual Daemon Xmas Quiz.  The time of year when teams and departments band together to prove their worth and test their memories (or indeed show their age!) This year we are testing your powers of observation and your knowledge and memory of toys by asking you to idenifity the Xmas best sellers [...]

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Lost: Christmas spirit

Posted on13. Dec, 2010 by .

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With only 12 sleeps to go, we are in the frenzy that has become Christmas. As I have become more mature (or older – depends on who is reading this), I can’t help feeling I have lost the true spirit of Christmas. I have bought presents for my family, the tree and house are decorated [...]

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Does music increase work flow?

Posted on23. Nov, 2010 by .

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I work in a great agency. Behind me is a 52 inch TV with every possible music station. Last week it was an eighties extravaganza. I love the eighties, but it’s now passed and I have been forced to mix my own tunes, which has included: White Stripes – Seven Nation Army Paul Simon – Diamonds [...]

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Meet the Daemon Team – KJ from MRA

Posted on26. Oct, 2010 by .

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Another day, another insight into our team here at Daemon! Today we have a member of the  MRA team for you to meet.  KJ, recently named Chief IT Executive, is famous in the Daemon office for her superb IT knowledge, huge smile and amazing organisation abilities. She is somewhat of a legend when it comes to her contributions to [...]

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Rise and Shine (Early for Success, Late for Fun)

Posted on31. Aug, 2010 by .

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If you’re a morning person, have you got a jump on those that do their best work as the day wears on?  The world seems to be skewed to people being at their most effective in the morning. This starts from day-care, schooling and continues through into corporate life. There are some exceptions; hospitality, healthcare, [...]

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Are marketers missing the obvious?

Posted on31. Aug, 2010 by .

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Marketers are amazing and inspiring people, do not get me wrong, but sometimes I just can not help thinking they have missed their captive audience. Imagine…… Donut icing: ‘free membership @ Fitness First’ Original picture by bochalla (Bryan Ochalla) The back of a bus: the average Sydney Sider could potentially save $15.50* by parking their car and [...]

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From humble root vegetable to master of the universe

Posted on16. Aug, 2010 by .

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MRA was recently involved in a global research study interviewing children to determine how best to revitalise Mr. Potato Head in the lead up to the release of Toy Story 3 earlier this year. Mr. Potato Head is a classic toy.  For generations, this spud has not only endured, but grown more popular than ever. [...]

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5 star statistics from the bottom bathroom drawer

Posted on10. Jun, 2010 by .

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I am pretty confident that once I press upload I will be desperately calling the help desk, begging them to weave their magic and delete my first communication to the blog-o-sphere.  You only live once. So I have thrown caution, literally into the eye of the tornado.  Each Saturday I religiously read Good Weekend’s Number [...]

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