Archive for 'Research'
Posted on09. Nov, 2012 by Shane Brien.
Back in 1996 Bill Gates coined the phrase “content is king”, and ever since pundits of the digital era have recited it, dissected it, argued about it or agreed on it. At the heart of any company’s social media strategy lies content — engaging, inquisitive and topical content. To this day there are many brands involved in [...]
Posted on20. Sep, 2012 by Shane Brien.
Following in the footsteps of Facebook and Google+, Twitter has introduced a redesign that lets you customise your profile with a “header photo.” The header photo is different from your Twitter profile picture, which appears inline when you send a tweet. Your profile picture is an icon; the header photo is a background image. Once uploaded, the header photo image is [...]
Posted on26. Jun, 2012 by Shane Brien.
Despite social media existing before the 2008 Beijing Games, it was not as well established and the impacts of the growth across social networks has seen the 2012 London Games being slated as “the first social media Olympics” Not forgetting the millions around the globe, London is expecting close to 11 million visitors between July [...]
Posted on06. Jun, 2012 by Shane Brien.
Being social isn’t just liking a page. As a fan of social networks, many people use a multitude of different accounts over various different platforms each day; Facebook, Twitter, WordPress, LinkedIn and Pinterest to name a few. Frequent network users know these social networking platforms, but there are many out there, although have many users [...]
Posted on12. Apr, 2012 by luke.
The number one and two superheros as seen by kids under 13 are Batman and Superman respectively. The inclusion of Batman who has no ability other than those obtained by his technology and wealth has raised a serious question. What makes a superhero? and does Batman count as one? The results of this important debate [...]
Posted on28. Feb, 2012 by Shane Brien.
After exploring the many opportunities of Social Media last year, we kicked off 2012 by examining the dangers and ‘do-nots’ of different social media platforms. Throughout the seminar, we took a look at how some of the world’s largest brands stumbled and fumbled their way in the online space and learnt how you can rise where [...]
Posted on17. Dec, 2010 by Richard Spencer.
It’s time for the annual Daemon Xmas Quiz. The time of year when teams and departments band together to prove their worth and test their memories (or indeed show their age!) This year we are testing your powers of observation and your knowledge and memory of toys by asking you to idenifity the Xmas best sellers [...]
Posted on13. Dec, 2010 by Kristyn.
With only 12 sleeps to go, we are in the frenzy that has become Christmas. As I have become more mature (or older – depends on who is reading this), I can’t help feeling I have lost the true spirit of Christmas. I have bought presents for my family, the tree and house are decorated [...]
Posted on23. Nov, 2010 by Kristyn.
I work in a great agency. Behind me is a 52 inch TV with every possible music station. Last week it was an eighties extravaganza. I love the eighties, but it’s now passed and I have been forced to mix my own tunes, which has included: White Stripes – Seven Nation Army Paul Simon – Diamonds [...]
Posted on26. Oct, 2010 by Kristyn.
Another day, another insight into our team here at Daemon! Today we have a member of the MRA team for you to meet. KJ, recently named Chief IT Executive, is famous in the Daemon office for her superb IT knowledge, huge smile and amazing organisation abilities. She is somewhat of a legend when it comes to her contributions to [...]