Daemon JAM

Archive for 'Marketing'

Gender inequality in Social Media

Posted on05. Apr, 2011 by .

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Social Media usage is predominantly female. Well almost. Linkedin and You Tube are used fairly evenly by men and women, but Facebook, Flickr, Twitter, et al are more commonly and regularly used by the fairer sex. Yes, you could argue that women are more personable and open communicators than men.  And indeed they probably are.  [...]

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The year ahead…

Posted on04. Jan, 2011 by .

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As another year begins here are some of the things you might want to plan for or plan around during the 2011th year of the Gregorian calendar: 2011 has been designated the International Year of Forests and the International Year of Chemistry by the United Nations and 2011 also marks 60 years since The United [...]

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New staff, a new campaign and a DMA10 award

Posted on23. Dec, 2010 by .

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In an eventful month of new business and award wins, Daemon TWO has welcomed two new staff members to the fold. Shane Brien joins the team as Social Media Coordinator. Following previous posts with Fairfax and more recently with Fox Sports as part of their Commonwealth Games broadcast team, Brien specialises in building brands via [...]

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Daemon 2010 Xmas Quiz

Posted on17. Dec, 2010 by .

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It’s  time for the annual Daemon Xmas Quiz.  The time of year when teams and departments band together to prove their worth and test their memories (or indeed show their age!) This year we are testing your powers of observation and your knowledge and memory of toys by asking you to idenifity the Xmas best sellers [...]

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Music (and Social Media)

Posted on01. Dec, 2010 by .

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Digital music file sharing has been around for some time – first there were IRC chat channels followed by Napster and later ‘peer to peer’ (P2P) file sharing clients. The impact of this on the music industry is obvious, but with current trends and the increasingly popular use of social media, it may not necessarily [...]

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Securing a place at the Games

Posted on30. Nov, 2010 by .

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Don’t get me wrong, I loved every minute of the time I spent in India before and during the 2010 Commonwealth Games however the one question I have been asked the most upon my return is, “was the security as bad as it was made out to be?” In that instant a thousand thoughts go [...]

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It’s past time for a social media policy

Posted on18. Nov, 2010 by .

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According to recent research from the US, 45% of hiring managers admit to having searched a social media application for information about a potential recruit and that interestingly, 35% of these had found a reason not to offer the person a job based on evidence they found during their search.  It’s a brave new world [...]

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Your mind is the scene of the meme

Posted on01. Nov, 2010 by .

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Social media and the creativity of user generated content has forever changed the way we watch movies – take Inception, for example. Christopher Nolan’s latest is a hit with the internet, which has latched on to stills, quotes and even the theme music to make some truly hilarious content. You had better stop reading if [...]

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Meet the Daemon Team – Lucie May

Posted on26. Oct, 2010 by .

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We’re back with a new team member for you to meet! Daemon Jam have recently acquired a real life Lexi Space Ninja with the arrival of Lucie May. She came highly recommended by Daemon’s super creative Kylie McIntyre (which was our first concern). Luckily Lucie has fit right into the Daemon family and adds to the [...]

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A jack of all trades

Posted on25. Oct, 2010 by .

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You would have had to be living on another (maybe cleaner) planet, not to know that it has been a tough few months for BP.  A 4.9 million barrel oil spill was finally halted when the leak was sealed after 87 days; having left a slick that at its peak covered 6,500 sq km of [...]

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