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Archive for 'Marketing'

Sport Teams Continue To Think Outside The Box

Posted on02. May, 2012 by .

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The Philadelphia Wings of the National Lacrosse League in North America recently made unconventional history when they became the first professional sports team to don jerseys displaying their Twitter handles on the back of them. The bold move to allow its players to replace their last names on the back of their jerseys with their [...]

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What makes a superhero?

Posted on12. Apr, 2012 by .

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The number one and two superheros as seen  by kids under 13 are Batman and Superman respectively. The inclusion of Batman who has no ability other than those obtained by his technology and wealth has raised a serious question. What makes a superhero? and does Batman count as one? The results of this important debate [...]

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Is the Guardian TVC the best ever?

Posted on02. Mar, 2012 by .

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Is the Guardian TVC the best ever? The Guardian (a national newspaper in the UK) has returned to TV for the first time in several decades. The Guardian has a history of creating ground breaking creative, which it has done under the positioning of ‘the whole picture’ for some time. The paper aired this TVC [...]

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Social Media #fails

Posted on28. Feb, 2012 by .

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After exploring the many opportunities of Social Media last year, we kicked off 2012 by examining the dangers and ‘do-nots’ of different social media platforms. Throughout the seminar, we took a look at how some of the world’s largest brands stumbled and fumbled their way in the online space and learnt how you can rise where [...]

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What Does Your Online Reputation Say About You?

Posted on16. Jan, 2012 by .

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Like it or not, you are a brand. People take what you put out as your persona and create a perception of whom you are, and what you mean to them. We may not like the idea that people “judge a book by its cover”, but we do this all the time, its human nature. [...]

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2011 Xmas Quiz

Posted on02. Dec, 2011 by .

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It won’t be long until the big man in the red suit pops down the chimney which means it’s time for the annual Daemon Xmas Quiz! In line with the tradition of recent years, the 2011 edition asks you to guess the famous brands.  Each of this year’s is synonymous with an Aussie Xmas. Add [...]

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Google+ brands = ?

Posted on09. Nov, 2011 by .

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This week Google launched Google+ Pages the entry point for brands and businesses.  The future of Google+ will be determined by how well  brands adopt the platform and at this point the initial reaction is underwhelming.  There are a couple of issues that Google will have to address as a priority before most organisations will [...]

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Free lunchtime seminar – Social Media as a b2b tool

Posted on01. Jun, 2011 by .

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Over the course of the year, TWO Social will be hosting a number of free seminars looking at how social media is changing the face of business. Everything from b2b to Facebook, from HR to LinkedIn, we’ll look at what you need to know and how you can capitalise on the opportunities Social Media brings [...]

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Daemon CEO to address business elite in Beijing

Posted on12. May, 2011 by .

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Daemon Group CEO and Social Media expert, Richard Spencer, has been invited to speak at the annual Company Directors Conference to be held in Beijing later this month. Joining an impressive line-up of prominent international business leaders, Spencer will deliver a seminar addressing the opportunities and risks that exist for organisations looking to enter the [...]

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A brand new HBO

Posted on18. Apr, 2011 by .

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I have found that my preferred method of watching a television series is to watch it on DVD, through IQ or download, but basically in my time without waiting a week or so between episodes.  I am sure I am not alone in this.  I am equally sure that I am not alone assuming that [...]

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