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Archive for 'Marketing'

What Does Your Online Reputation Say About You?

Posted on16. Jan, 2012 by .

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Like it or not, you are a brand. People take what you put out as your persona and create a perception of whom you are, and what you mean to them. We may not like the idea that people “judge a book by its cover”, but we do this all the time, its human nature. [...]

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2011 Xmas Quiz

Posted on02. Dec, 2011 by .

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It won’t be long until the big man in the red suit pops down the chimney which means it’s time for the annual Daemon Xmas Quiz! In line with the tradition of recent years, the 2011 edition asks you to guess the famous brands.  Each of this year’s is synonymous with an Aussie Xmas. Add [...]

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Google+ brands = ?

Posted on09. Nov, 2011 by .

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This week Google launched Google+ Pages the entry point for brands and businesses.  The future of Google+ will be determined by how well  brands adopt the platform and at this point the initial reaction is underwhelming.  There are a couple of issues that Google will have to address as a priority before most organisations will [...]

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Free lunchtime seminar – Social Media as a b2b tool

Posted on01. Jun, 2011 by .

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Over the course of the year, TWO Social will be hosting a number of free seminars looking at how social media is changing the face of business. Everything from b2b to Facebook, from HR to LinkedIn, we’ll look at what you need to know and how you can capitalise on the opportunities Social Media brings [...]

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Daemon CEO to address business elite in Beijing

Posted on12. May, 2011 by .

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Daemon Group CEO and Social Media expert, Richard Spencer, has been invited to speak at the annual Company Directors Conference to be held in Beijing later this month. Joining an impressive line-up of prominent international business leaders, Spencer will deliver a seminar addressing the opportunities and risks that exist for organisations looking to enter the [...]

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A brand new HBO

Posted on18. Apr, 2011 by .

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I have found that my preferred method of watching a television series is to watch it on DVD, through IQ or download, but basically in my time without waiting a week or so between episodes.  I am sure I am not alone in this.  I am equally sure that I am not alone assuming that [...]

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Gender inequality in Social Media

Posted on05. Apr, 2011 by .

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Social Media usage is predominantly female. Well almost. Linkedin and You Tube are used fairly evenly by men and women, but Facebook, Flickr, Twitter, et al are more commonly and regularly used by the fairer sex. Yes, you could argue that women are more personable and open communicators than men.  And indeed they probably are.  [...]

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The year ahead…

Posted on04. Jan, 2011 by .

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As another year begins here are some of the things you might want to plan for or plan around during the 2011th year of the Gregorian calendar: 2011 has been designated the International Year of Forests and the International Year of Chemistry by the United Nations and 2011 also marks 60 years since The United [...]

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New staff, a new campaign and a DMA10 award

Posted on23. Dec, 2010 by .

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In an eventful month of new business and award wins, Daemon TWO has welcomed two new staff members to the fold. Shane Brien joins the team as Social Media Coordinator. Following previous posts with Fairfax and more recently with Fox Sports as part of their Commonwealth Games broadcast team, Brien specialises in building brands via [...]

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Daemon 2010 Xmas Quiz

Posted on17. Dec, 2010 by .

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It’s  time for the annual Daemon Xmas Quiz.  The time of year when teams and departments band together to prove their worth and test their memories (or indeed show their age!) This year we are testing your powers of observation and your knowledge and memory of toys by asking you to idenifity the Xmas best sellers [...]

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