Daemon JAM

Archive for 'Marketing'

Engaging Your Community

Posted on09. Nov, 2012 by .

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Back in 1996 Bill Gates coined the phrase “content is king”, and ever since pundits of the digital era have recited it, dissected it, argued about it or agreed on it. At the heart of any company’s social media strategy lies content —  engaging, inquisitive and topical content. To this day there are many brands involved in [...]

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Facebook For Business

Posted on05. Sep, 2012 by .

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Facebook is not restricted to only connecting with family and friends. If you arm yourself with sufficient knowledge, it has the very real potential to take your business to the next level. Facebook is an excellent platform which provides you with the opportunity to connect with over 750 million registered users who have similar interests. [...]

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London 2012 Social Media Games

Posted on26. Jun, 2012 by .

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Despite social media existing before the 2008 Beijing Games, it was not as well established and the impacts of the growth across social networks has seen the 2012 London Games being slated as “the first social media Olympics” Not forgetting the millions around the globe, London is expecting close to 11 million visitors between July [...]

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The Coolest Social Networks You’ve Never Heard Of

Posted on06. Jun, 2012 by .

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Being social isn’t just liking a page. As a fan of social networks, many people use a multitude of different accounts over various different platforms each day; Facebook, Twitter, WordPress, LinkedIn and Pinterest to name a few. Frequent network users know these social networking platforms, but there are many out there, although have many users [...]

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Sport Teams Continue To Think Outside The Box

Posted on02. May, 2012 by .

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The Philadelphia Wings of the National Lacrosse League in North America recently made unconventional history when they became the first professional sports team to don jerseys displaying their Twitter handles on the back of them. The bold move to allow its players to replace their last names on the back of their jerseys with their [...]

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What makes a superhero?

Posted on12. Apr, 2012 by .

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The number one and two superheros as seen  by kids under 13 are Batman and Superman respectively. The inclusion of Batman who has no ability other than those obtained by his technology and wealth has raised a serious question. What makes a superhero? and does Batman count as one? The results of this important debate [...]

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Is the Guardian TVC the best ever?

Posted on02. Mar, 2012 by .

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Is the Guardian TVC the best ever? The Guardian (a national newspaper in the UK) has returned to TV for the first time in several decades. The Guardian has a history of creating ground breaking creative, which it has done under the positioning of ‘the whole picture’ for some time. The paper aired this TVC [...]

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Social Media #fails

Posted on28. Feb, 2012 by .

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After exploring the many opportunities of Social Media last year, we kicked off 2012 by examining the dangers and ‘do-nots’ of different social media platforms. Throughout the seminar, we took a look at how some of the world’s largest brands stumbled and fumbled their way in the online space and learnt how you can rise where [...]

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What Does Your Online Reputation Say About You?

Posted on16. Jan, 2012 by .

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Like it or not, you are a brand. People take what you put out as your persona and create a perception of whom you are, and what you mean to them. We may not like the idea that people “judge a book by its cover”, but we do this all the time, its human nature. [...]

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2011 Xmas Quiz

Posted on02. Dec, 2011 by .

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It won’t be long until the big man in the red suit pops down the chimney which means it’s time for the annual Daemon Xmas Quiz! In line with the tradition of recent years, the 2011 edition asks you to guess the famous brands.  Each of this year’s is synonymous with an Aussie Xmas. Add [...]

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