Archive for 'General'
Sport Teams Continue To Think Outside The Box
Posted on02. May, 2012 by Shane Brien.
The Philadelphia Wings of the National Lacrosse League in North America recently made unconventional history when they became the first professional sports team to don jerseys displaying their Twitter handles on the back of them. The bold move to allow its players to replace their last names on the back of their jerseys with their [...]
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Quality Lines
Posted on30. Mar, 2012 by Stuart Hipwell.
Everyone loves a good cartoon. They pop up everywhere from magazines to ad campaigns, even tweeted around the world. But have you ever considered the work that goes into creating one? Check out this video of Anton Emdin (2011 Australian Cartoonist of the Year) scribbling at the Stanley Awards and you’ll see the talent and [...]
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Social Media #fails
Posted on28. Feb, 2012 by Shane Brien.
After exploring the many opportunities of Social Media last year, we kicked off 2012 by examining the dangers and ‘do-nots’ of different social media platforms. Throughout the seminar, we took a look at how some of the world’s largest brands stumbled and fumbled their way in the online space and learnt how you can rise where [...]
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Is Your Brand Leading The Way in Social Media?
Posted on03. Feb, 2012 by Shane Brien.
Creating a successful brand in today’s information-overloaded social media landscape takes time, work, and believe it or not – courage. Brands that achieve success within the social space go beyond the boundaries of your typical online marketing strategies. Here are some tips on how to save your brand from becoming another face in the crowd. [...]
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What Does Your Online Reputation Say About You? Part 2
Posted on21. Jan, 2012 by Shane Brien.
I recently wrote a blog entitled ‘What Does Your Online Reputation Say About You?’ I outlined how organisations are screening potential job candidates online and how managing your online reputation is as important as ever. In part two of this piece, I will focus on how employers evaluate online reputations as well as provide some [...]
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What Does Your Online Reputation Say About You?
Posted on16. Jan, 2012 by Shane Brien.
Like it or not, you are a brand. People take what you put out as your persona and create a perception of whom you are, and what you mean to them. We may not like the idea that people “judge a book by its cover”, but we do this all the time, its human nature. [...]
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How productive are your Fridays?
Posted on06. Jan, 2012 by Croaghie.
Friday in many industries, marketing included (…ahem), are often approached by staff in a casual, laissez-faire manner. When does weekend wind-down mode start in your office? Thursday night? In an ad agency I used to work for, the creative department checked out most Fridays at midday. Literally. Most often never to return for the week. [...]
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Social Media Enhancing Your Sporting Experience
Posted on03. Jan, 2012 by Shane Brien.
Social media continues to evolve and change the landscape of the sporting industry. Information is now instantly accessible at the touch of a button. Through working within a social media agency, I have spent countless amounts of hours on Facebook and Twitter. What I enjoy most about these platforms is the instant, readily accessible information [...]
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Big Bash Set To Take Centre Stage
Posted on15. Dec, 2011 by Shane Brien.
The Big Bash, Australian crickets franchised T20 product is only a day away. With teams from each of the major cities including two in Melbourne and Sydney, the build up has been just as frantic off the field as it will be on. Social media’s role in sport has dramatically increased over the last 5-10 [...]
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Apple wins bid to halt Samsung Galaxy Tab 10.1
Posted on13. Oct, 2011 by Shane Brien.
Apple has scored a major victory in its patent war against Samsung, winning a preliminary injunction to temporarily block the sale of Samsung’s flagship tablet computer in Australia; however, exact orders will not be released until tomorrow, which means Samsung could be allowed to sell a varied version of the tablet in Australia. NSW Federal Court [...]
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- Six Tips from Social Media for Small Business
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