Daemon Group

Archive for 'General'

Is Your Brand Leading The Way in Social Media?

Posted on03. Feb, 2012 by .

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Creating a successful brand in today’s information-overloaded social media landscape takes time, work, and believe it or not – courage. Brands that achieve success within the social space go beyond the boundaries of your typical online marketing strategies. Here are some tips on how to save your brand from becoming another face in the crowd. [...]

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What Does Your Online Reputation Say About You? Part 2

Posted on21. Jan, 2012 by .

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I recently wrote a blog entitled ‘What Does Your Online Reputation Say About You?’ I outlined how organisations are screening potential job candidates online and how managing your online reputation is as important as ever. In part two of this piece, I will focus on how employers evaluate online reputations as well as provide some [...]

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What Does Your Online Reputation Say About You?

Posted on16. Jan, 2012 by .

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Like it or not, you are a brand. People take what you put out as your persona and create a perception of whom you are, and what you mean to them. We may not like the idea that people “judge a book by its cover”, but we do this all the time, its human nature. [...]

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How productive are your Fridays?

Posted on06. Jan, 2012 by .

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Friday in many industries, marketing included (…ahem), are often approached by staff in a casual, laissez-faire manner. When does weekend wind-down mode start in your office? Thursday night? In an ad agency I used to work for, the creative department checked out most Fridays at midday. Literally. Most often never to return for the week. [...]

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Social Media Enhancing Your Sporting Experience

Posted on03. Jan, 2012 by .

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Social media continues to evolve and change the landscape of the sporting industry. Information is now instantly accessible at the touch of a button. Through working within a social media agency, I have spent countless amounts of hours on Facebook and Twitter. What I enjoy most about these platforms is the instant, readily accessible information [...]

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Big Bash Set To Take Centre Stage

Posted on15. Dec, 2011 by .

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The Big Bash, Australian crickets franchised T20 product is only a day away. With teams from each of the major cities including two in Melbourne and Sydney, the build up has been just as frantic off the field as it will be on. Social media’s role in sport has dramatically increased over the last 5-10 [...]

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Apple wins bid to halt Samsung Galaxy Tab 10.1

Posted on13. Oct, 2011 by .

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Apple has scored a major victory in its patent war against Samsung, winning a preliminary injunction to temporarily block the sale of Samsung’s flagship tablet computer in Australia; however, exact orders will not be released until tomorrow, which means Samsung could be allowed to sell a varied version of the tablet in Australia. NSW Federal Court [...]

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Apple co-founder, Chairman Steve Jobs dies

Posted on06. Oct, 2011 by .

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Apple co-founder and chairman Steve Jobs died today, he was 56. Co-founding what was considered the world’s first personal computer, the Apple II in 1976, with his childhood friend Steve Wozniak, Jobs had been suffering from well publicised health issues, in particular, a rare form of pancreatic cancer. Apple released a statement confirming Jobs’ death. [...]

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Free lunchtime seminar – Getting LinkedIn

Posted on25. Jul, 2011 by .

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LinkedIn now has 100 million members around the world, of which 2 million are Australian.  LinkedIn is undoubtedly the largest database of professionals in the country and an exceptional resource for recruiters, consultants and marketers targeting a professional audience. Our next free lunchtime seminar on 17 August focuses on how to use Linkedin to your [...]

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Free lunchtime seminar – Social Media as a b2b tool

Posted on01. Jun, 2011 by .

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Over the course of the year, TWO Social will be hosting a number of free seminars looking at how social media is changing the face of business. Everything from b2b to Facebook, from HR to LinkedIn, we’ll look at what you need to know and how you can capitalise on the opportunities Social Media brings [...]

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