Archive for 'General'
Posted on09. Nov, 2012 by Shane Brien.
Back in 1996 Bill Gates coined the phrase “content is king”, and ever since pundits of the digital era have recited it, dissected it, argued about it or agreed on it. At the heart of any company’s social media strategy lies content — engaging, inquisitive and topical content. To this day there are many brands involved in [...]
Posted on24. Sep, 2012 by Shane Brien.
Thinner, lighter and faster: Apple’s latest-generation smartphone, was unveiled in Australia last Friday. Apple told us that it notched two million pre-orders in the first 24 hours, more than twice as many as that recorded for the iPhone 4S last year and over three times the iPhone 4′s figures. Personally, getting my hands on one [...]
Posted on05. Sep, 2012 by Shane Brien.
Facebook is not restricted to only connecting with family and friends. If you arm yourself with sufficient knowledge, it has the very real potential to take your business to the next level. Facebook is an excellent platform which provides you with the opportunity to connect with over 750 million registered users who have similar interests. [...]
Posted on26. Jun, 2012 by Shane Brien.
Despite social media existing before the 2008 Beijing Games, it was not as well established and the impacts of the growth across social networks has seen the 2012 London Games being slated as “the first social media Olympics” Not forgetting the millions around the globe, London is expecting close to 11 million visitors between July [...]
Posted on06. Jun, 2012 by Shane Brien.
Being social isn’t just liking a page. As a fan of social networks, many people use a multitude of different accounts over various different platforms each day; Facebook, Twitter, WordPress, LinkedIn and Pinterest to name a few. Frequent network users know these social networking platforms, but there are many out there, although have many users [...]
Posted on02. May, 2012 by Shane Brien.
The Philadelphia Wings of the National Lacrosse League in North America recently made unconventional history when they became the first professional sports team to don jerseys displaying their Twitter handles on the back of them. The bold move to allow its players to replace their last names on the back of their jerseys with their [...]
Posted on30. Mar, 2012 by Stuart Hipwell.
Everyone loves a good cartoon. They pop up everywhere from magazines to ad campaigns, even tweeted around the world. But have you ever considered the work that goes into creating one? Check out this video of Anton Emdin (2011 Australian Cartoonist of the Year) scribbling at the Stanley Awards and you’ll see the talent and [...]
Posted on28. Feb, 2012 by Shane Brien.
After exploring the many opportunities of Social Media last year, we kicked off 2012 by examining the dangers and ‘do-nots’ of different social media platforms. Throughout the seminar, we took a look at how some of the world’s largest brands stumbled and fumbled their way in the online space and learnt how you can rise where [...]
Posted on03. Feb, 2012 by Shane Brien.
Creating a successful brand in today’s information-overloaded social media landscape takes time, work, and believe it or not – courage. Brands that achieve success within the social space go beyond the boundaries of your typical online marketing strategies. Here are some tips on how to save your brand from becoming another face in the crowd. [...]
Posted on21. Jan, 2012 by Shane Brien.
I recently wrote a blog entitled ‘What Does Your Online Reputation Say About You?’ I outlined how organisations are screening potential job candidates online and how managing your online reputation is as important as ever. In part two of this piece, I will focus on how employers evaluate online reputations as well as provide some [...]