Daemon Within

Archive for 'Employer Branding'

Engaging Your Community

Posted on09. Nov, 2012 by .

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Back in 1996 Bill Gates coined the phrase “content is king”, and ever since pundits of the digital era have recited it, dissected it, argued about it or agreed on it. At the heart of any company’s social media strategy lies content —  engaging, inquisitive and topical content. To this day there are many brands involved in [...]

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Facebook For Business

Posted on05. Sep, 2012 by .

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Facebook is not restricted to only connecting with family and friends. If you arm yourself with sufficient knowledge, it has the very real potential to take your business to the next level. Facebook is an excellent platform which provides you with the opportunity to connect with over 750 million registered users who have similar interests. [...]

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What brands need to know about Facebook timeline

Posted on12. Mar, 2012 by .

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Facebook users spend an average of 7.5 hours each month on Facebook – so it’s now more important than ever to ensure you are using the social network effectively. As the 30th March ticks down companies are (or should be) thinking how they are going to make the switch to Facebook timeline. Here are the new features and [...]

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Do you know how to use Pinterest?

Posted on27. Feb, 2012 by .

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Pinterest is the fastest growing website of all time, having over 10 million users in 9 months. It’s an extremely viral community with 80% of images being ‘repined’ – which is like re-tweeting on Twitter. The visual sharing capabilities on social networks are becoming more important as Facebook introduces timeline for users (and eventually for pages), Google+ uses a [...]

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The top ten brands on Facebook

Posted on16. Feb, 2012 by .

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Socialbakers have recently released new statistics on the top ten Facebook pages in Australia. Quiksilver tops the ‘top 10 brands by number of fans’, followed closely by Bubble O’Bill Ice Creams, UGG Australia and Coca-Cola Australia and rounding out the top five is BONDS. Engagement is a different story though – the companies topping the [...]

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Can you hear me?

Posted on11. Jan, 2012 by .

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Listening. It’s step 2 of the 12 Steps to finding staff in the social web…..and it’s the MUST DO precursor to any social media activity. So once  you’ve set your goals for B2E social media activity, STOP, and take 5. WAIT before you set up that  Twitter Account and start blabbing about the fabulous jobs you have [...]

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What’s the point?

Posted on11. Jan, 2012 by .

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Goal Setting…..Step 1 of the 12 Steps to finding staff in the Social Web As HRD or Hiring Manager, you’re likely hearing about the proliferation of online social communities or ‘tribes’. But you’re not sure how to tap into these groups, to help your organisation’s talent and hiring needs. Plus, you may be thinking your current strategies [...]

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12 steps to finding staff in the social web…

Posted on09. Jan, 2012 by .

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The traditional channels for finding new staff (read: great people that will ‘fit’ with your business) as stand-alone sourcing opportunities are increasingly ineffective: we’re talking jobboards, press ads or ringing your trusty recruiter. No surprises here. What is surprising is the glacial speed with which many ‘innovative’ organisations are moving, in accessing all that the [...]

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How productive are your Fridays?

Posted on06. Jan, 2012 by .

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Friday in many industries, marketing included (…ahem), are often approached by staff in a casual, laissez-faire manner. When does weekend wind-down mode start in your office? Thursday night? In an ad agency I used to work for, the creative department checked out most Fridays at midday. Literally. Most often never to return for the week. [...]

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4 Crucial Considerations for HRDs in 2012

Posted on05. Jan, 2012 by .

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As the momentum starts to build here at Team Daemon Within, we’ve come across a truckload of predictions for 2012, from a broad cross section of the blogosphere; particularly relating to Social Media and emerging digital platforms. But firstly, if you want to take a squiz at a very cool interactive infographic, on what was [...]

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