Daemon Digital

Archive for 'Social Media'

Not as LinkedIn as he thought!

Posted on09. Nov, 2011 by .

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One of the moot points surrounding the juxtaposition of business and personal use of LinkedIn has been at least partly decided (or arguably complicated) by a recent decision from the High Court in the UK. A former consultant of the recruitment firm Hays left the business and started his own agency.  Thus far, not an [...]

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Ubiquitous You Tube

Posted on02. Nov, 2011 by .

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Last year Australia watched a total of 961 million online videos, 52.4% through Google (You Tube is 99% of Google Sites video footage). On average monthly video viewing accounted for 8 hours of our time with 62% of You Tube’s viewing audience being aged over 35. Last Friday they announced their move into content creation [...]

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b2b use of Social Media

Posted on31. Oct, 2011 by .

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A recent study by GlobalWebIndex found that the Social Media channel has become the most important with regards influencing business decision making, moving ahead of the more traditional forms of b2b marketing.  In effect, this makes Social channels more effective than direct, calls, events, exhibitions and sponsorship. Their research also found that b2b decision makers [...]

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Apple wins bid to halt Samsung Galaxy Tab 10.1

Posted on13. Oct, 2011 by .

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Apple has scored a major victory in its patent war against Samsung, winning a preliminary injunction to temporarily block the sale of Samsung’s flagship tablet computer in Australia; however, exact orders will not be released until tomorrow, which means Samsung could be allowed to sell a varied version of the tablet in Australia. NSW Federal Court [...]

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Still Time For This Sleeping Giant To Awake

Posted on12. Oct, 2011 by .

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As reported by the FFA, expenditure on advertising has plummeted from $5m in the A-League’s first season to approximately $2 million this season. This reduction in advertising spending could be seen as having a high correlation with the reduction in crowds. To ensure continued survival and success, the FFA need to dig deep into its [...]

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Apple co-founder, Chairman Steve Jobs dies

Posted on06. Oct, 2011 by .

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Apple co-founder and chairman Steve Jobs died today, he was 56. Co-founding what was considered the world’s first personal computer, the Apple II in 1976, with his childhood friend Steve Wozniak, Jobs had been suffering from well publicised health issues, in particular, a rare form of pancreatic cancer. Apple released a statement confirming Jobs’ death. [...]

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How The NRL Are Breaking Ground In The Digital Space

Posted on28. Sep, 2011 by .

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The NRL continued to set the pace within the digital space in 2011. Recently breaking new ground with the launch of the first official finals iPad App for a major Australian football code as well as becoming the first sport to launch its club iPhone Apps in Australia with over 90,000 downloads to date. Featuring [...]

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Sports And Social Media: The Fan/Athlete Relationship

Posted on19. Sep, 2011 by .

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As a massive sports enthusiast myself, I thought it would be interesting to examine the impact social media channels, in particular Twitter, has had on sport in today’s society. Sports and social media look a perfect match. Rarely does a topic such as sport inspire such passion and discussion amongst people. It offers us all [...]

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Athletes free to Tweet during 2012 Olympic Games

Posted on05. Sep, 2011 by .

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Australia’s London-bound athletes have been warned to use social media responsibly ahead of the 2012 Olympic Games. Athletes competing at the 2012 Olympic Games in London are free to tweet during the competition, the Olympic Committee said. During the 2010 Winter Olympics in Vancouver, athletes were confused over what they could and could not tweet. [...]

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Is Social Media Killing Our Relationships?

Posted on01. Sep, 2011 by .

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Lovers who are on the rocks are now airing issues in counselling sessions that have arisen from social media, chat rooms and dating websites. A recent online survey conducted by Relationships Australia discovered the internet is being turned into a battleground, with social networking sites such as Facebook becoming breeding grounds for jealousy, cheating, snooping [...]

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