Daemon Digital

Archive for 'Social Media'

Is Your Brand Leading The Way in Social Media?

Posted on03. Feb, 2012 by .

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Creating a successful brand in today’s information-overloaded social media landscape takes time, work, and believe it or not – courage. Brands that achieve success within the social space go beyond the boundaries of your typical online marketing strategies. Here are some tips on how to save your brand from becoming another face in the crowd. [...]

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Don’t sign up for Google+…yet!

Posted on01. Feb, 2012 by .

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Is Google+ is ‘a bit like Facebook’? The following link is to an opinion piece written for Adnews looking at the relative merits of Google+ and whether brands should engage now, later or not at all. www.adnews.com.au/adnews/opinion-brands-don-t-sign-up-for-google-yet Also, the following link is to an interesting and alternative view from Mike Zeederberg http://ht.ly/8NDoW Certainly an opportunity [...]

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What Does Your Online Reputation Say About You? Part 2

Posted on21. Jan, 2012 by .

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I recently wrote a blog entitled ‘What Does Your Online Reputation Say About You?’ I outlined how organisations are screening potential job candidates online and how managing your online reputation is as important as ever. In part two of this piece, I will focus on how employers evaluate online reputations as well as provide some [...]

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What Does Your Online Reputation Say About You?

Posted on16. Jan, 2012 by .

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Like it or not, you are a brand. People take what you put out as your persona and create a perception of whom you are, and what you mean to them. We may not like the idea that people “judge a book by its cover”, but we do this all the time, its human nature. [...]

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Social Media Enhancing Your Sporting Experience

Posted on03. Jan, 2012 by .

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Social media continues to evolve and change the landscape of the sporting industry. Information is now instantly accessible at the touch of a button. Through working within a social media agency, I have spent countless amounts of hours on Facebook and Twitter. What I enjoy most about these platforms is the instant, readily accessible information [...]

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Big Bash Set To Take Centre Stage

Posted on15. Dec, 2011 by .

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The Big Bash, Australian crickets franchised T20 product is only a day away. With teams from each of the major cities including two in Melbourne and Sydney, the build up has been just as frantic off the field as it will be on. Social media’s role in sport has dramatically increased over the last 5-10 [...]

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Not as LinkedIn as he thought!

Posted on09. Nov, 2011 by .

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One of the moot points surrounding the juxtaposition of business and personal use of LinkedIn has been at least partly decided (or arguably complicated) by a recent decision from the High Court in the UK. A former consultant of the recruitment firm Hays left the business and started his own agency.  Thus far, not an [...]

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Ubiquitous You Tube

Posted on02. Nov, 2011 by .

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Last year Australia watched a total of 961 million online videos, 52.4% through Google (You Tube is 99% of Google Sites video footage). On average monthly video viewing accounted for 8 hours of our time with 62% of You Tube’s viewing audience being aged over 35. Last Friday they announced their move into content creation [...]

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b2b use of Social Media

Posted on31. Oct, 2011 by .

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A recent study by GlobalWebIndex found that the Social Media channel has become the most important with regards influencing business decision making, moving ahead of the more traditional forms of b2b marketing.  In effect, this makes Social channels more effective than direct, calls, events, exhibitions and sponsorship. Their research also found that b2b decision makers [...]

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Apple wins bid to halt Samsung Galaxy Tab 10.1

Posted on13. Oct, 2011 by .

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Apple has scored a major victory in its patent war against Samsung, winning a preliminary injunction to temporarily block the sale of Samsung’s flagship tablet computer in Australia; however, exact orders will not be released until tomorrow, which means Samsung could be allowed to sell a varied version of the tablet in Australia. NSW Federal Court [...]

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