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Is Your Brand Leading The Way in Social Media?

Posted on03. Feb, 2012 by .

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Creating a successful brand in today’s information-overloaded social media landscape takes time, work, and believe it or not – courage. Brands that achieve success within the social space go beyond the boundaries of your typical online marketing strategies. Here are some tips on how to save your brand from becoming another face in the crowd. [...]

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What Does Your Online Reputation Say About You? Part 2

Posted on21. Jan, 2012 by .

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I recently wrote a blog entitled ‘What Does Your Online Reputation Say About You?’ I outlined how organisations are screening potential job candidates online and how managing your online reputation is as important as ever. In part two of this piece, I will focus on how employers evaluate online reputations as well as provide some [...]

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What Does Your Online Reputation Say About You?

Posted on16. Jan, 2012 by .

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Like it or not, you are a brand. People take what you put out as your persona and create a perception of whom you are, and what you mean to them. We may not like the idea that people “judge a book by its cover”, but we do this all the time, its human nature. [...]

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Social Media Enhancing Your Sporting Experience

Posted on03. Jan, 2012 by .

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Social media continues to evolve and change the landscape of the sporting industry. Information is now instantly accessible at the touch of a button. Through working within a social media agency, I have spent countless amounts of hours on Facebook and Twitter. What I enjoy most about these platforms is the instant, readily accessible information [...]

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Big Bash Set To Take Centre Stage

Posted on15. Dec, 2011 by .

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The Big Bash, Australian crickets franchised T20 product is only a day away. With teams from each of the major cities including two in Melbourne and Sydney, the build up has been just as frantic off the field as it will be on. Social media’s role in sport has dramatically increased over the last 5-10 [...]

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Apple wins bid to halt Samsung Galaxy Tab 10.1

Posted on13. Oct, 2011 by .

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Apple has scored a major victory in its patent war against Samsung, winning a preliminary injunction to temporarily block the sale of Samsung’s flagship tablet computer in Australia; however, exact orders will not be released until tomorrow, which means Samsung could be allowed to sell a varied version of the tablet in Australia. NSW Federal Court [...]

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Still Time For This Sleeping Giant To Awake

Posted on12. Oct, 2011 by .

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As reported by the FFA, expenditure on advertising has plummeted from $5m in the A-League’s first season to approximately $2 million this season. This reduction in advertising spending could be seen as having a high correlation with the reduction in crowds. To ensure continued survival and success, the FFA need to dig deep into its [...]

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Apple co-founder, Chairman Steve Jobs dies

Posted on06. Oct, 2011 by .

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Apple co-founder and chairman Steve Jobs died today, he was 56. Co-founding what was considered the world’s first personal computer, the Apple II in 1976, with his childhood friend Steve Wozniak, Jobs had been suffering from well publicised health issues, in particular, a rare form of pancreatic cancer. Apple released a statement confirming Jobs’ death. [...]

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How The NRL Are Breaking Ground In The Digital Space

Posted on28. Sep, 2011 by .

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The NRL continued to set the pace within the digital space in 2011. Recently breaking new ground with the launch of the first official finals iPad App for a major Australian football code as well as becoming the first sport to launch its club iPhone Apps in Australia with over 90,000 downloads to date. Featuring [...]

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Sports And Social Media: The Fan/Athlete Relationship

Posted on19. Sep, 2011 by .

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As a massive sports enthusiast myself, I thought it would be interesting to examine the impact social media channels, in particular Twitter, has had on sport in today’s society. Sports and social media look a perfect match. Rarely does a topic such as sport inspire such passion and discussion amongst people. It offers us all [...]

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