Archive for February, 2012
Posted on28. Feb, 2012 by Shane Brien.
After exploring the many opportunities of Social Media last year, we kicked off 2012 by examining the dangers and ‘do-nots’ of different social media platforms. Throughout the seminar, we took a look at how some of the world’s largest brands stumbled and fumbled their way in the online space and learnt how you can rise where [...]
Posted on27. Feb, 2012 by Lucy Wilton.
Pinterest is the fastest growing website of all time, having over 10 million users in 9 months. It’s an extremely viral community with 80% of images being ‘repined’ – which is like re-tweeting on Twitter. The visual sharing capabilities on social networks are becoming more important as Facebook introduces timeline for users (and eventually for pages), Google+ uses a [...]
Posted on16. Feb, 2012 by Lucy Wilton.
Socialbakers have recently released new statistics on the top ten Facebook pages in Australia. Quiksilver tops the ‘top 10 brands by number of fans’, followed closely by Bubble O’Bill Ice Creams, UGG Australia and Coca-Cola Australia and rounding out the top five is BONDS. Engagement is a different story though – the companies topping the [...]
Posted on03. Feb, 2012 by Shane Brien.
Creating a successful brand in today’s information-overloaded social media landscape takes time, work, and believe it or not – courage. Brands that achieve success within the social space go beyond the boundaries of your typical online marketing strategies. Here are some tips on how to save your brand from becoming another face in the crowd. [...]
Posted on01. Feb, 2012 by Richard Spencer.
Is Google+ is ‘a bit like Facebook’? The following link is to an opinion piece written for Adnews looking at the relative merits of Google+ and whether brands should engage now, later or not at all. www.adnews.com.au/adnews/opinion-brands-don-t-sign-up-for-google-yet Also, the following link is to an interesting and alternative view from Mike Zeederberg http://ht.ly/8NDoW Certainly an opportunity [...]