Archive for October, 2011
Posted on31. Oct, 2011 by Richard Spencer.
A recent study by GlobalWebIndex found that the Social Media channel has become the most important with regards influencing business decision making, moving ahead of the more traditional forms of b2b marketing. In effect, this makes Social channels more effective than direct, calls, events, exhibitions and sponsorship. Their research also found that b2b decision makers [...]
Posted on13. Oct, 2011 by Shane Brien.
Apple has scored a major victory in its patent war against Samsung, winning a preliminary injunction to temporarily block the sale of Samsung’s flagship tablet computer in Australia; however, exact orders will not be released until tomorrow, which means Samsung could be allowed to sell a varied version of the tablet in Australia. NSW Federal Court [...]
Posted on12. Oct, 2011 by Shane Brien.
As reported by the FFA, expenditure on advertising has plummeted from $5m in the A-League’s first season to approximately $2 million this season. This reduction in advertising spending could be seen as having a high correlation with the reduction in crowds. To ensure continued survival and success, the FFA need to dig deep into its [...]
Posted on06. Oct, 2011 by Shane Brien.
Apple co-founder and chairman Steve Jobs died today, he was 56. Co-founding what was considered the world’s first personal computer, the Apple II in 1976, with his childhood friend Steve Wozniak, Jobs had been suffering from well publicised health issues, in particular, a rare form of pancreatic cancer. Apple released a statement confirming Jobs’ death. [...]