Daemon Group

Archive for September, 2010

Employee values: nature or nuture?

Posted on30. Sep, 2010 by .

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Groundbreaking technology, award winning designs and old fashioned customer service. That’s the recipe that seems to be proving a success for design and engineering giants, Dyson.    Not only have Dyson developed vacuum technology that was, and continues to remain, at the cutting edge of the industry, their expansion into fans and hand dryers has [...]

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Meet the Daemon Team – Bryn Morgan

Posted on21. Sep, 2010 by .

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We’re a motley crew here at Daemon Group – something we strive to harness and celebrate. It’s our differences and unique experiences that allow us to challenge each other (and yes, that’s not always in a quietly calm kind of way), and our clients, and embrace our ethos to Think Courageously in life and in work.  With [...]

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Lessons from Sony Music’s Scott Dinsdale

Posted on16. Sep, 2010 by .

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This morning saw the start of the Ad:Tech Breakfast Briefing series (#adtechbb) for 2010.  Today’s speaker was Scott Dinsdale, EVP, Global Digital Operations & New Technology from Sony Music.  ”Stories From The Front Line: Digital Transformation In Real Time” Scott offered some great insights into how the digital world has transformed the music industry for Sony. [...]

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Can you measure creativity?

Posted on16. Sep, 2010 by .

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An interesting conundrum when recruiting, training or teaming marketing and creative staff, or indeed any employee, has been whether or not you can test for creativity. Sure, for a creative or a designer the show reel or portfolio has provided a measure of previous output, but the more suspicious amongst you may have found yourselves [...]

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Warner Home Video reappoint social media business Daemon TWO while PBL joins client base

Posted on09. Sep, 2010 by .

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In yet another exciting week of wins for Daemon TWO, PBL and Warner Home Video are both embarking on new social media campaigns with the business. Daemon TWO has been engaged by Warner Bros. Entertainment Australia to run the social media campaigns to launch the home entertainment releases of The Vampire Diaries: The Complete First [...]

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Recruiting through Social Media

Posted on09. Sep, 2010 by .

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According to the recent Jobvite Social Recruiting survey, over 73% of companies are using social media channels to support and/or augment their recruitment activity. Excluding the corporate blog, the top social media applications used by recruiters were: Linkedin          78.3% Facebook         54.6% Twitter            44.8% You Tube         13.7% MySpace        5.4% Jobvite’s survey draws from [...]

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