Daemon Group Blog

Sports stars and social media

Posted on30. Jul, 2010 by Cat Douglas.

Who’d be a league star these days? They’re always in the press for something and most of it’s bad.

They’re treated like idiots (rightly or wrongly) and are constantly having to defend the entire game because of the actions of the minority.

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Crisis Management: A Legal Perspective

Posted on21. Jul, 2010 by Lachlan Hibbert-Wells.

Last night I attended the 5th Digital Citizens event “Crisis and reputation management”. The panel consisted of guest speakers Matthew Gain (Digital PR Practitioner, Edelman), Rachael Falk (Lead Legal Advisor on social media issues, Telstra) and Jonathan Nguyen (Digital Strategist, Ogilvy) with Karalee Evans (Social Strategy Manager, Amnesia) as MC. The panel had a good [...]

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What Online Reach Looks Like For Old Spice

Posted on16. Jul, 2010 by Lachlan Hibbert-Wells.

The last couple of days have been all about those Old Spice response videos. It’s being hailed as one of the most popular viral campaigns and it certainly seemed to spread at an astonishing rate across the online channels. The campaign, which stars The Most Interesting Man in the World 2.0 Isaiah Mustafa, launched back [...]

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Daemon Digital hires @warlach

Posted on12. Jul, 2010 by Richard Spencer.

Daemon Digital has appointed Lachlan Hibbert-Wells to join the team as Digital Planner. Lachlan, better known in the social media world as @warlach, brings with him a wide range of experience including a recent position as head of social media for the Earth Hour campaign. ‘We’re delighted to have Warlach join the team and his [...]

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It’s always the little things in life…

Posted on09. Jul, 2010 by Richard Spencer.

…and here are two great examples. Firstly the Ogori Café in Chiba, Japan, where instead of getting your order, you receive the order of the person in front of you! This is a really simple and fun idea that allows you to surprise and treat the next person in line. Love this, such a good [...]

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Four ways to activate your employer brand to attract passive job seekers

Posted on07. Jul, 2010 by nat cagilaba.

There are many ways to target passive candidates, but if you activate the power of your employer brand, you can become a magnet for the best talent. Knowing the drivers of your target audience is key. Fulfilling their information needs and giving them an opportunity to gain a greater experience of your organisation will give [...]

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BEWARE: your corporate brand can get HR in hot water

Posted on05. Jul, 2010 by nat cagilaba.

Where do you draw the line between your corporate brand and your employer brand? And if you use sex to sell products and services, are you blurring the lines even further? The Transport Workers Union (TWU) is defending five workers for unfair dismissal by Virgin Blue for sharing pornographic imagery on company computers. Part of [...]

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3.5 things Seven Media Group have got wrong with “Minute to Win It”

Posted on05. Jul, 2010 by Lachlan Hibbert-Wells.

Sitting at home the other night, an ad came on for “Rescue: Special Ops” – the next episode looks to be particularly exciting if you are a viewer of drama. I’m not, but what stood out was the voice over who said something along the lines of “This is the moment you must watch”. At [...]

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